Core Values

VALUE ADDED RESOURCE We apply our knowledge, talent, and resources to be the premium resource for hard-to-find solutions for the small business community. As a result, our customers enjoy service from one single value-added source. And when a solution doesn’t exist – we strive to create an avenue to develop one.

QUALITY, COMMUNITY, AND RESPECT Our goal is to provide the highest quality solutions and a sense of community – either via content, services, or products – to the small business community, which are helpful, inclusive, respectful of individuals for who they are.

COMMITMENT TO THOSE WE SERVE We measure our success by how well we enable people to live their lives fully. Our customers, vendors, and colleagues deserve our best. Our customers are individuals; we must never forget that. Our focus is on providing the best experience ever, whether in relevant content, user-friendly resources, or services that enrich our members’ lives.

GROWTH, TRANSFORMATION, AND RENEWAL Consistent with our core values, we as individuals and corporations are dedicated to creative and constructive growth, transformation, and renewal as a source of inspiration and vitality. We will go through growing pains. We will sometimes get it wrong because we are not a website, but real people are building a website. We ask that you partner with us in this endeavor.

ACCESSIBILITY Our team is constantly working to improve the user experience for all of our visitors by adding new features and making changes to serve all our members and customers better. We’re always open to feedback and would love to hear from you about how we can make our products even better.

If you find an accessibility bug or have trouble using our website with assistive technology, contact us, and we’ll reach out to help you through it. We also offer support through Be My Eyes, a free app that connects blind and low-vision people with volunteers for visual assistance through a live video call.

Core Values Understanding eCommerce

As with any business, we must generate revenue but never at the expense of our members. We do not sell our mailing lists without the expressed permission of our members. Advertising on the site must offer relevant content and not be a distraction.

Products and services must live up to their promotional promises and be useful to our community. We believe you can make money without doing evil. Good isn’t enough.

We promise always to deliver more than is expected. In addition, we are continually tweaking and retooling to try and make your experience better.

Lastly, our door is always open. At least cyber-phorically speaking. We want to hear from you. If you like it, tell us – we love warm and fuzzy as much as anybody else. If we screw up, tell us – we’ll try to fix it.

Talk to us; tell me what you would like to see. Know a great vendor? Share them with us, and we can promote them to the community. Got an inspirational story; let us share it with our members.

Core Values Understanding eCommerce

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