You’ve built the site, launched the store, and have plenty of visitors – but no sales. So how do you convert your visitors into customers?
Conversion Strategies for Success
Conversion Strategies for Success
Understanding eCommerce offers various conversion services to help businesses increase their website’s conversion rate and drive more sales. Some of these services may include:
Conversion Rate Optimization (CRO):
Our CRO service involves analyzing website traffic data and user behavior to identify areas for improvement and conducting tests to optimize website elements such as product pages, checkout processes, and calls to action. This process can increase the number of conversions on an eCommerce website without increasing traffic.
Our A/B testing service compares two versions of a product page or checkout process to determine which version performs better in conversions. This can be used to test different product images, pricing, and other elements to improve the conversion rate.
Our email marketing service can help you drive more sales by developing targeted email campaigns that encourage customer loyalty and increase conversions. In addition, we can design and develop custom email templates, segment your audience, and use automation to optimize your email campaigns.
eCommerce SEO and PPC:
Our team can help you drive more traffic and conversions through search engine optimization (SEO) and pay-per-click (PPC) advertising. We can develop targeted keyword strategies, optimize your product pages for SEO, and create effective PPC campaigns that target high-intent users.
We aim to help eCommerce businesses increase their website’s conversion rate and drive more sales. With our data-driven approach and industry expertise, we can help you achieve a better return on investment (ROI) for your digital marketing efforts.
Our growth services are designed to create brand awareness
Do you understand who your clients are and how they buy? Are they emotional buyers? Impulse shopper? Informed Consumer? Bargain Hunter? Different shoppers react to different messaging. For example, the value shopper is about price – they want the best deal, and the Internet gives them the tools to find it.
Maybe your client appreciates customer service – one of the best ways small businesses outperform the Big Guys. However, it drives me up the wall when I call for support and am routed to some offshore call center by someone I can barely understand who is reading a script. “Yes, I turned on the power button.” Good customer service is everything in my book, and I am willing to pay for it.
Understand what motivates your client’s buying decision. For example, if they are shopping for a German Luxury Car, it’s about status, prestige, and amenities. Does your message tap into those emotions?
Call to Action
I always visit sites and often leave feeling “that was nice.” Without a clear Call to Action, I wasn’t motivated to do it anymore. Please don’t make your clients guess what you want from them. Tell them, make it clear, and make it easy for them to sign up – CLICK HERE – BUY NOW – SHOP TODAY.
I love late TV, especially commercials. “Quantities are limited, Call in the Next 10 Minutes, and we will Double Your Order.” QVC even has the inventory count showing they are running out, so you better hurry – I bet they have a ton of that stuff in the back.
Coupons and Rewards
Who doesn’t love a deal? So offer coupons, especially when you are doing a local search. But if you offer coupons on different sites or mediums – use unique coupon codes to track what works and doesn’t.
They say (I don’t know who they are, but they are a great source for articles like this one) it’s a lot easier to keep an old customer than get a new one. Your customers have demonstrated they trust you; they are willing to buy from you – so make sure they are happy. Consider rewards programs for frequent shoppers, and motivate them to come back. Give them credits or gifts if they refer a new customer that buys – it’s cheaper than paying a sales staff. Most importantly, make sure they are happy, engage with them, and ask them what you could have done better.
Tips to Improve Conversion
Sometimes it’s just nice to be asked!
Keep it Simple
Your clients have lots of choices on where they can spend their money. So why should they buy from you? What is your value proposition? Make it clear and simple. Then make it easy for your clients to reach you or to buy from you.
Think about a free offer to download an ebook. Sure, I’ll fill out a short form with my name and maybe send an email, but ask for too much; I am out of here. Shopping cart abandonment is often because it’s too hard, or I’m on my eighth screen of your trying to collect more data or up-sell me. “No, I don’t want matching labels, no buyer protection for my DVD.”
Be timely, don’t send canned responses.
Yeah, I know we are all busy. But when people are trying to spend hard-earned money with you, they deserve your full attention. So read their emails and their comments, and respond. Thank them for their feedback.
If they are complaining, check your ego and listen. Could you have done something different for a better outcome? Can you make this customer happy? Is there concern legit? We all make mistakes, and I have found that most of our customers are reasonable in our business if you own up to them. But they want to be heard, and they want to be acknowledged.
Test, Test, and Test Again.
The only way to understand what works is to try new things but test the responses – we call this A/B testing. For example, The respondents clicked twice as often when the button was green.”
Experimentation helps you to figure out the best strategy that suits your business. Because not all customers are alike, testing helps determine who responds to what. Change your writing style, the look-n-feel of ads, where you place ads, and ultimately measure the results.
Ready to take your business to the next level? Our conversion services can help you achieve sustainable growth and maximize ROI. Whether you’re looking to increase your website traffic, optimize your conversion rate, or launch a new product, we have the expertise and experience to help you succeed.
Don’t wait any longer to start growing your business. Contact us today to schedule a consultation with one of our growth marketing experts. We’ll work with you to develop a customized growth plan tailored to your unique needs and goals and provide you with the support and resources you need to succeed.
Take the first step towards sustainable growth and schedule a consultation today. Your business and your bottom line will thank you!
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