saFocus on oundIt’s 2020 and search engine optimization is more critical than ever. The business has started investing more in how its websites fare in the long run and how seamless their audience’s experience while exploring the site. While the technical aspects of SEO are essential in this regard, content is also a crucial component that adds to even better search optimization.
In one way, SEO is 40% content and 60% technical. And your search strategy is as good as your content marketing strategy. So in this era, search experts need to focus on useful content, for which we have a few tips which you can read below.
- Use proper keywords:
Keywords have always been the crux of content creation for search engine optimization. That’s because users don’t search by phrases or content pieces, but by essential keywords that f inside your content. Use tools like Google’s keyword planner, SEMrush, Soovle, or more to search and plan keywords for different pages and content types.
But remember, never try keyword stuffing – which means using too many keywords in your content. Padding may help you in the short run, but will also cause Google to penalize your website and demote your page in rankings.
- Prioritize quality over quantity:
In quantity vs. quality, volume rarely wins, and it’s the same when crafting content for SEO purposes. Because when people visit your website, they need information for a product or service they’re searching for, or maybe they just want to educate themselves about something. Good quality content can fulfill their purpose while also ranking well on Google.
While yes, you should keep track of the minimum content that should be available on your page, quality of that content matters the most.
- Content should be easy to understand:
Your content should be understandable to the user because while you’re trying to rank on search, the more your users like your content, the better Google or any other search engine will consider your page worth ranking.
What do we mean by understandable content? It’s easy – your content should focus on the user. Content should have vocabulary based on the type of market you’re targeting. If you’re a B2C brand selling shoes, gadgets, or apparel, complicating your content with industry buzzwords won’t help a user understand it, and may even intimidate them. Instead, try to water down the content to make it relatable.
Similarly, if you’re running a blog or informative site, try to use uncomplicated and simple words that don’t seem to confuse users.
Also, try to use examples and detailing that can help users understand product descriptions or guides better.
- Use catchy headlines and structured headings:
Structured headings can change the face of your content and make it easier to skim through. Your title should be catchy yet clear so that your user knows what the page is conveying.
Now let’s talk about how your headings should be structured:
- Your H1, the main title, should explain the crux of the topic.
- Your H2s should divide the sections of your article or content.
- And finally, H3 to H6 should be used to structure the different levels and subsections of content within the main sections of your content.
It is always best practice to use keywords in headings, but remember, don’t stuff them with keywords nor try to force-fit keywords in them. Otherwise, your content quality may suffer.
- Leverage social sharing:
The more a page is shared or visited, the more attention it gathers from Google’s algorithm, thus, ranking better on search. Therefore, make sure that your marketing platforms and content are in sync so that people can keep sharing your content better.
Also, you can add social sharing icons on your page to remind people that they can share the content on their feeds. And always make sure that if it’s a relevant page, it’s shared on your company’s social platforms as well.
While you may structure and create the best content for your website, also make sure that you create backlinks that can help redirect people to your site. Backlinking generates not only more website traffic but also opportunities for you to showcase your content on websites other than yours.
SEO is not an easy process, search engines take their sweet time to rank your page, and even then, the results may not be as satisfactory at first. The ranking is why you should make sure that you have a top digital marketing agency or SEO expert working on your website to optimize to the best of its capability. You don’t lose traffic or potential customers in the process.
Kamil Riaz Kara is a blogger and associated with digital marketing for the last five years, presently associated with a digital marketing agency in Pakistan named Digital Eggheads. You can connect him through LinkedIn.