Made in Germany with Quality

Made in Germany with Quality

Understanding eCommerce
We’ve been there, done that. We’ve launched successful ventures, and created a few whoppers along the way. We’ve learned from our mistakes and we pass that on to you. One of the key elements of reaching your target audience is understanding what they are searching for.  We know that browsers are typically looking for one of four things when they search - They want to go somewhere. They want to know something They want to do something They want to buy something When building your site, it is important to know which of these needs caused them to land on your site. Is there a strong call to action to motivate them to act (Buy now, supplies are limited)? Can your business meet their unmet need? Can you do it better…
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Digital Media Tips

Digital Media Tips

Business Tips, Content Marketing, eCommerce, Internet Marketing, SEO, Social Media, Understanding eCommerce, Website Development
We Do It, So You Don't Have To Like you, we struggle every day to grow our business.  And like you, our inbox is filled with promises of the Golden Grail of Traffic, Conversion, Social Media Success, Instagram Domination and on and on.  And according to Tim Ferris, all I need is 4 hours a week to achieve my success. I can honestly say that none of the Get Rich Quick schemes have worked for me.  MLM offends me (probably because my parents got suckered in Amway when I was a kid, and I saw first hand the pyramid scheme that required you sell to family and friends).  Tim may get away with working 4 Hours a Week, but for me, it's gonna take a bigger time commitment (OK, I…
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It was never about building websites…

It was never about building websites…

Understanding eCommerce
We built our first website somewhere around 1997-1998.  The reason for building the website was we wanted to convey information about our company to other folks in our industry.  The website was simply the vehicle for that sort of marketing.  It was one piece in a larger marketing strategy. Since then, we've wandered down many roads - entrepreneur, adviser, coach and yes - web developer.  But we've never strayed from the focus on what is was we wanted the customer or prospect to do and what were the best tools available that would increase the likelihood that the reader would heed our Call to Action. We built Yahoo Groups, then switched to MySpace and even drank the Facebook Kool-Aid.  We built links, played with SEO - White Hat, of course -…
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