Ideal Platforms for Social Media Marketing

Ideal Platforms for Social Media Marketing

Social Media
Reasons Why These Seven Social Media Websites Are Ideal for Social Media Marketing There is a world within this world, and we called it social media channels. There are approx. 2.7 billion people live in the social media world, and the numbers are increasing with the rapid speed. Due to such staggering figures, the social media has proved to be a game changer in the marketing world. Regardless of size and worth of the business, the social media marketing is the first medium at which every marketer or businesspeople jumps on. The usage and feasibility of the social media marketing are highly immense that most of the marketers have started preferring social media as a primary medium of marketing. However, this medium is still new in the market and among…
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Instagram the Ultimate eCommerce Tool

Instagram the Ultimate eCommerce Tool

eCommerce, Social Media
Reasons Why Instagram Is Becoming The Ultimate eCommerce Tool and How to Embrace it Instagram is a free shop window. With 500 million monthly users (300 million of whom log in every day), Insta is a truly global marketplace. Can you afford to ignore it? Source: Progression of Facebook user growth - statista.com OK, Facebook is the biggest social network in the world - their numbers have inflated consistently over the past 10 years. But has it had its day? In a noisy marketplace with users jaded by the infiltration of unwanted advertising, has the Facebook free marketing bubble burst? There’s evidence, carried out by selfstartr.com, suggesting that Instagram is just warming up, whilst Facebook has significantly plateaued where unpaid brand advertising is concerned. Facebook has seen a 65% drop…
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10 Ways to Market an Ecommerce Site Using Instagram

10 Ways to Market an Ecommerce Site Using Instagram

Social Media
Instagram has been used widely for business in recent years. Unlike other social media platforms like Facebook and Twitter, the photo-sharing app doesn’t have distinct features for business. But this hasn’t stopped multiple ecommerce shops from marketing their products on Instagram. With 60% of Instagram users between the ages of 18 and 34, it is a great platform to reach out to a younger audience. Embed Instagram photos on your website Consider embedding your Instagram feed on a section of your website. It helps to ensure anyone who visits your page can also connect with the business on Instagram and watch out for upcoming offers. Sell products through Instagram You can showcase certain products on your Instagram profile and provide information such as price and features, allowing customers to comment…
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Social Media Optimization Can Boost Your Business Campaign

Social Media Optimization Can Boost Your Business Campaign

Email Marketing, Social Media
How Email Marketing and Social Media Optimization Can Boost Your Business Campaign Business marketing is essential for making a business long sustainable and profitable. A business marketing campaign should be monitored and planned carefully. If the present strategies do not work, you need to update strategies to make your business popular among the targeted group of customers or clients. With the advent of time, online business marketing has become quite a popular thing for effective business marketing. Different people apply for different types of business marketing tactics as well as strategies. So, which online tactics are the most important as well as productive? In the following section, you shall get a complete guidance in this matter. Benefits of Email Marketing Though considered as a conventional technique for business promotion or…
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Facebook Advertising 101

Facebook Advertising 101

Social Media
Facebook advertising is no hard nut to crack, but it’s not exactly the simplest either. It’s definitely more complicated than your simpler boosted posts, so being fully prepared with winning knowledge and information definitely helps. Read on to find out how you can get your advertising strategy right! First and foremost, whom do you want to show your ads to? Remember that Facebook targeting is different from Search Engine Marketing: it targets by their different characteristics. This includes their demographics, interests, and behavior. When you’re setting up your targeting, never go the easy way and choose broad categories. Be as precise as possible – think carefully about your intended audience, their preferences, and habits. This ensures that you create ads that speak closely, resonate and relate best to your target…
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How Instagram Influences Style and Fashion Decisions

How Instagram Influences Style and Fashion Decisions

Social Media
Instagram continues to grow as one of the most popular social media platforms, with over 700 million active monthly users. From a marketing stand point, it seems like it would be an ideal target for those in the fashion-marketing world. But how well does Instagram work for marketing, specifically in the fashion space? With thousands of bloggers out there, and it seems like every store and magazine has an Instagram account these days, there seems to be a large market. Dana Rebecca Designs surveyed 2,000 Instagram users to understand how the platform influences style and fashion decisions. 72 percent of respondents have made a fashion-, style- or beauty-related purchase after seeing something on Instagram. The growing platform now has double the influence that Pinterest has on its users. Take a…
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Instagram’s New Multiple-Image Posting Feature

Instagram’s New Multiple-Image Posting Feature

Social Media
If you’re selling a product or providing a service, it’s likely that both of those do more than just one thing. Take something ordinary like a kitchen utensil: A spatula doesn’t just stir, it also scrapes and scoops and smooths out the surface of items to be baked or cooked. So now imagine that you wanted to share the potential of your product or service via a visual social media post. If you were using Instagram in the past, you’d be limited. You’d have to show one action, then the next, then the next, and so on—meaning that your viewers might lose a post or two as they’re scrolling through their feeds. But the relatively new functionality of Instagram—the multi-image posting—has removed that hurdle to content marketing and storytelling. Now…
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Social Media Marketing for Top Google Rankings

Social Media Marketing for Top Google Rankings

Social Media
How Social Media Marketing Helps eCommerce Brands Top Google Rankings If there is one ranking that brands and companies want to top, it is Google. The obsession over Google ranking has indeed changed the way marketers do their job. Suddenly, landing on the first page of Google searches became a goal, a target, an end by which all means are designed. eCommerce businesses and brands know this all too well. After all, they revolve around the virtual world where, like most brands, they are at the mercy of Google. If Google does not know who you are, how else can your customers find you? At the same time, they also know that they have to do social media right. Social media performance can make or break a brand. But does…
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Tips to market your eCommerce brand via Instagram

Tips to market your eCommerce brand via Instagram

Social Media
Instagram is more than just a photo sharing platform. People use it market their businesses and build brand image. Although, it wasn’t designed to market your business and was meant for personal use only, however, retailers and marketers have found a way to use it for building a name for brands. These brands even include those business owners who provide eCommerce services. I have compiled few tips in this article that will ensure the promotion of your eCommerce brand. Start by integrating photos in your eCommerce website eCommerce sites can employ Instagram by adding a widget on their home page which will showcase the photos taken by customers wearing their brand. You can insert link therein to your item page. Upon clicking to enlarge that photo, visitors will find a…
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Leveraging Social Media as the First Step to Run a Business

Leveraging Social Media as the First Step to Run a Business

Social Media
Are you an entrepreneur who has just started a business or a startup based on a million-dollar idea? Do you want to take your business online and utilize the power of the all-powerful internet? Do you want to know how to run your business through social media where you can directly connect with your target audience? If you answered positively to all the questions, then you have come to the right place. Here’s a brief introductory guide to help you get started on social media. Why Social Media? Everyone’s online, and the majority of them are spending their time on social media sites like Facebook, Twitter, Instagram, and Reddit to name a few. While you can drive your business through organic and paid search, display advertising, and even email marketing,…
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