2017’s Most Innovative Ad Strategies (Top 4 Ideas)

2017’s Most Innovative Ad Strategies (Top 4 Ideas)

Branding, Content Marketing, Internet Marketing, Marketing
To survive in this time and age, a great business has to be innovative in its approach to significant business operations. As you might have noted, competition is fiercer today than before. Consumer behavior is no longer what it used to be just years ago. And then there’s new technology shaking up the world; every great business is trying so hard to leverage new developments and, more importantly, maintain and attract more customers. [caption id="attachment_15001" align="aligncenter" width="640"] Photo by Igor Miske on Unsplash[/caption] Marketing hasn’t been spared and those who innovate in this space actually survive. Think of Netflix, Apple, Nike, GoPro, or Microsoft. Their innovative and thought-provoking video-based ads have gone viral. In light of this, this article delves deeper into advertising strategies and highlights the most inventive ones…
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Emerging Trends in Digital Marketing

Emerging Trends in Digital Marketing

Internet Marketing, Marketing
Let’s check out the key tactics and marketing technologies which seems to be very important in 2017. Content Marketing Trends: Content marketing is the evergreen technique which helps to increase sales for any business. Research shows that when competing on content Infographics that more businesses are now using a strategic approach. So this trend will never let you down and continues in nearby future. Social Media Marketing: Trends in social media marketing are often controlled by the efforts of social networks to monetize and this has seen Facebook and Instagram is the player among all the other social media channels. Search Engine Optimization: Search engine optimization is g a eat technique to enhance or boost any business to the top or influence the audience. Apart from this, if you want to…
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How to Put Together Your Very First A/B Split Test

How to Put Together Your Very First A/B Split Test

Marketing
Got a good design? Vibrant images? Stuff people want to know about? Strong CTAs? You might be surprised to know that even the most eye-catching website elements can fall short of your expectations. It takes more than design, colors, and calls-to-action to get conversions (or at least some form of attention). Despite all those hours of research, writing, and designing and all the money you pour into your project, it may look like the lights are on, but in reality, nobody's on your home page. Using a software or service to conduct an A/B split test can go a long in way in figuring out what's working on your site and what's wasting your digital real estate space. People respond to different triggers, and they aren't always the ones you…
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Effective Marketing Strategies to Boost Online Store Sales

Effective Marketing Strategies to Boost Online Store Sales

eCommerce, Marketing
For all the businesses out there, increasing their online store sales has become the primary objective. It doesn't matter whether the business is a large or a small one, they do not leave any stone unturned in raking in more and more customers. In order to achieve this, there are a number of marketing strategies which are adopted by these businesses to boost their online sales. Let's have a look at a few of the strategies that will have a positive impact on the sales of an online store. Host Events Which Interest People The best way to bring in more people to your online store is to host certain events that will interest them. Just having a product that is quite popular among the people won't be enough. You…
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7 Simple Digital Marketing Steps for Beginners

7 Simple Digital Marketing Steps for Beginners

Internet Marketing, Marketing
In this digital era, every business has felt the need to get recognized in the web space. In a bid to make their presence felt across the internet, brands and businesses are striving to learn and improve their online marketing techniques and strategies. However, Digital Marketing can be a daunting task for someone who has recently got acquainted with this concept. Moreover, how to initiate? what strategy to adopt? how to succeed? And what basics to be kept in mind might bother a novice. Let’s explore the basic concept of digital marketing through this article. What is Digital Marketing? Digital marketing is broadly termed as data-driven marketing. When digital platforms or technologies are utilized to promote product or services, it is referred as digital marketing. Gone are the days when…
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How to Create an E-Commerce Marketing Plan

How to Create an E-Commerce Marketing Plan

eCommerce, Marketing
What do you think is required to create a killer marketing plan for your E-commerce website? If you are clueless, then read on to find the important content of a marketing plan. There is a wide range of marketing tools available and there is always a chance of being lured by the new online marketing concepts. This is the reason that having an e-commerce marketing plan becomes essential as one can easily stick to it. Only when the underlying assumptions of the plan require any changes, can there be alterations in it otherwise, everything will be going as it was decided earlier. The sole purpose of creating a plan is not just to strengthen your position as an investor. It will also help you in solidifying your thoughts and coming…
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Digital Marketing Strategies for Your Business

Digital Marketing Strategies for Your Business

Internet Marketing, Marketing
As we are living in this digital age, many new digital techniques have been introduced through which we can give our business wide exposure and can help us grow our business. These techniques are very important for the success of your business and for keeping your business ahead in the competitive environment. Below are five strategies that every businessperson should use. Building a goal Building a goal is a very important first step for a business because you have to know why you want to do something, you may want to create awareness, attract more customers to your business or grow your business. With the help of identifying goals and finding ways to achieve your goals, you can successfully achieve those goals.  Without knowing your goals, you will find it…
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Crosstraining Marketing with Sales

Crosstraining Marketing with Sales

Marketing
How often do your sales and marketing teams sit down and really learn and share? If you’re like many businesses, they don’t do it often enough—they’re too busy figuring out plans for their individual departments. But the more cross-training between these two, the better for your company as a whole. Think about it: Sales hears directly from customers about what’s working (and what isn’t). Marketing is able to report on efforts that worked (and those that didn’t). Getting the two departments together, regularly, is a way for them to share their expertise. And it’s also a way for you to take a fresh look at the two departments, to search for leaders that might not otherwise get a chance to shine and for teams to take a whole-company approach to…
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How to Research a Niche Market

How to Research a Niche Market

Marketing
Narrow Your Focus: How to Research a Niche Market One of the most important aspects of creating a successful product is researching a niche market. By finding the right market, you will help to ensure that the level of competition is not too high. Here are some tips to help you narrow your focus when researching a niche market. Know Your Audience In order for a product or company to be successful, you must be aware of the audience that you are targeting. For instance, if you are looking to sell vehicle accessories, then it would not make sense to target children. It is for this reason that the first step in market research is often determining the demographic of the niche that you are hoping to target. When you…
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Tips for a successful inbound marketing strategy in 2017

Tips for a successful inbound marketing strategy in 2017

Internet Marketing, Marketing
Inbound marketing is one of the most successful modern marketing techniques available to companies these days. It involves drawing clients or customers in by providing them with valuable information relevant to their needs through digital content such as newsletters, blog articles, social media interaction or other online media. This information makes customers trust and value a company's presence more and are therefore inclined to be drawn towards their products. Implementing this marketing strategy can be tricky, however, so here are a few tips to successfully increase customer-company interaction and maximize sales through inbound marketing. Write Valuable Content Optimised for Search Engines Valuable content is the most basic element of a good inbound marketing campaign and is hence vital to the success of a company's strategy. Good content is engaging, unique…
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