What Is Shoppable Content? Does it Improves eCommerce Sales?

What Is Shoppable Content? Does it Improves eCommerce Sales?

eCommerce, Internet Marketing
In this advanced technology world, content marketing is all about using shoppable content. Content marketing is increasingly gaining importance and has become a primary factor behind the purchasing decisions of customers especially in the eCommerce sector. The visual commerce used by marketers for compelling with actionable purchase points or some product recommendations that streamlines the path of conversion beginning from browsing till the purchase. The usage of shoppable content is increasing due to the sales growth experienced by the eCommerce store owners. Shoppable content has changed the way of people’s shopping dramatically. As the new technology keeps on emerging, updates in content marketing keep on arriving in the eCommerce field. The main aim of using shoppable content is to create satisfaction amongst the customers by fulfilling immediate purchasing desires. When…
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How to Use Inbound Marketing to Land a Tech Job

How to Use Inbound Marketing to Land a Tech Job

Internet Marketing
Before you start wondering when did job search turn into an inbound marketing campaign, some extra information about making yourself available to the right customer (read: recruiter) will clarify things about the way inbound knowledge can help you when you are hunting for that perfect tech job. Using marketing techniques to land a job in a tech startup or in an app development agency doesn’t mean that you have to open a website, leverage social media as a company or chase leads by sending well-targeted emails. Nonetheless, recruiters looking for talent to go for exploring multiple online resources before they invite candidates for an interview or make a hiring decision. It has worked perfectly for many developers. Therefore, wide exposure can help you not only showcase your talents but also…
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Top Digital Marketing Trends for 2018

Top Digital Marketing Trends for 2018

Internet Marketing, Marketing
The period of customer centricity is here, and as experience increasingly turns into the biggest driver of digital transformation and marketing strategy, 2018 will be tied in with moving the customer relationship to a much deeper and more unique level of personalized engagement. In light of this and given the finish of 2017, CMO contacted a large group of marketing pioneers, vendors and industry observers to discover what 2018 holds for digital marketing. In light of those discourses, we've assembled our main 8 expectations for the New Year, a rundown that features the significance of innovation, building customer trust and validness, and tapping perpetually data knowledge for engagement. Videos (live videos, online courses, simulcast, and others): Video should be the highest priority on the rundown for your substance marketing strategy…
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CMS Based Marketing Tips to Boost your Business Outcome

CMS Based Marketing Tips to Boost your Business Outcome

Internet Marketing, Marketing
Many marketers are still not using content management systems and tools. It is believed by experts that those who integrate CMS with other marketing platforms and valuable data will have more advantage. A recent survey conducted by Blue Research state that 94%, customers leave brands when they are not satisfied. While engaging customers for a B2B marketer is a major challenge as 60% customers feel indifferent towards marketing. In order to give great customer experience, marketers should deliver relevant experiences and content across all the devices and platforms. For seamless customer experience, every marketer should use integration of technology between CMS and marketing.  It is a tool for delivering brilliant customer experiences. So let’s have a look at how you can use CMS and marketing automation to boost your business.…
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Challenges that are Roadblocks to Inbound Marketing

Challenges that are Roadblocks to Inbound Marketing

Internet Marketing, Marketing
It’s been a decade now companies have shifted to inbound marketing. Thanks to the evolving digital technology. When we talk about Inbound marketing, it is about attracting people towards business and services and increase user base. With the advances in digital technology inbound marketing has become intriguing. But this fierce competition is making the game tough for each business domain. It is a belief that inbound marketing brings instant results. Assuming that you are attending the social get together for the first time, what will be your first step? Obviously, you will go and meet new people and let them know about your business. This social gathering is a continuous phenomenon of your life. It not only gives you a recognition amongst the like-minded people but also adds a value…
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Marketing Tips and Tricks for Small Business Owners

Marketing Tips and Tricks for Small Business Owners

Content Marketing, Email Marketing, Internet Marketing, Marketing, Social Media
In Today’s world, marketing is generally not a very big issue especially with a number of hi-profile platforms accessible for everyone to showcase their products and spread brand awareness. But, if you are a small or mid-sized business firm with a limited resources or restrained budget then deciding on your marketing method can be time-consuming. With the availability of Digital marketing platform, the marketing business has soared at an all-time high. Now, it is much easier to reach billions of people throughout the world. The Internet has provided us an access to the audience at a global stage. This has only been possible due to the power of social media platforms. Regardless of the benefits of social media platform, it is certainly a time-consuming process and so is the blogging.…
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Facebook Marketing & Hotels

Facebook Marketing & Hotels

Content Marketing, Internet Marketing, Marketing
It's difficult to walk down the street in any city around the world today and not see at least one person using their phone. People are using their phones to find directions, to communicate with friends, to pay for things they buy and lots more. The ubiquity of the smartphone is met by the enhanced presence of reliable Internet connectivity so that it's easy for anyone to stay connected even while on the move. Social media platforms have been on a steady rise since their initial emergence. While there are a number of platforms, some offering differing formats and interfaces, Facebook is still by far the most popular and successful of all these networks. With its powerful draw, Facebook has built and continues to build a huge amount of data…
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10 Ways Big Data has Revolutionized Marketing and Sales

10 Ways Big Data has Revolutionized Marketing and Sales

Content Marketing, Internet Marketing, Marketing
Over the course of the last few years, big data has completely revolutionized marketing and sales strategies for all kinds of businesses. Marketers have started using big data analysis and insights to make decisions, enabling them to create better products and services. Three out of five marketing experts believe that failure to use big data can lead to obsolescence. John Brahim, head of global practice for Capgemini Insights and Data stresses the importance of big data in the following words;  "We have reached an inflection point in the market. Information is at the heart of every business decision, and companies need to fully embrace the opportunities of big data or risk losing out in the marketplace. Every enterprise must now define a path to become an insight-driven business." Big data…
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Importance of Keywords

Importance of Keywords

Internet Marketing, SEO
Online presence matters greatly in this age for many to most businesses as it can be a great extension for their market visibility and sales improvement. This is why many businesses are setting up websites and social media accounts, as they are some of the most common ways of establishing an online presence. Businesses who do not establish their online presence are missing out on the big opportunity that the Internet is presenting to them in terms of being able to expand their visibility in their niche, which can result to more leads and/or sales. A crucial factor that business should take into consideration for their websites and social media posts are keywords – which are words or phrases that users type into search engines and other search functions to…
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2017’s Most Innovative Ad Strategies (Top 4 Ideas)

2017’s Most Innovative Ad Strategies (Top 4 Ideas)

Branding, Content Marketing, Internet Marketing, Marketing
To survive in this time and age, a great business has to be innovative in its approach to significant business operations. As you might have noted, competition is fiercer today than before. Consumer behavior is no longer what it used to be just years ago. And then there’s new technology shaking up the world; every great business is trying so hard to leverage new developments and, more importantly, maintain and attract more customers. [caption id="attachment_15001" align="aligncenter" width="640"] Photo by Igor Miske on Unsplash[/caption] Marketing hasn’t been spared and those who innovate in this space actually survive. Think of Netflix, Apple, Nike, GoPro, or Microsoft. Their innovative and thought-provoking video-based ads have gone viral. In light of this, this article delves deeper into advertising strategies and highlights the most inventive ones…
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