5 Tips to Hire the Best Email Marketing Manager

5 Tips to Hire the Best Email Marketing Manager

Email Marketing
Most individuals today are email subscribers. It has become a favored means of communication. It is the first thing people check on waking up and the last to bed. Email campaigns are very good to digital marketing and content marketing. A good manager will work with the data from the campaigns to drive ROI and increase revenue from customers. It is important to know who has obtained what and how often. It helps expand the services. Getting the right person to brand image of the company is therefore key. This is because the people you have in the contact list are those that opted in to hear from your company. He/she must have good public relations skills. The emails should include CTA (call to action) and engage the customers. The…
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Social Media Optimization Can Boost Your Business Campaign

Social Media Optimization Can Boost Your Business Campaign

Email Marketing, Social Media
How Email Marketing and Social Media Optimization Can Boost Your Business Campaign Business marketing is essential for making a business long sustainable and profitable. A business marketing campaign should be monitored and planned carefully. If the present strategies do not work, you need to update strategies to make your business popular among the targeted group of customers or clients. With the advent of time, online business marketing has become quite a popular thing for effective business marketing. Different people apply for different types of business marketing tactics as well as strategies. So, which online tactics are the most important as well as productive? In the following section, you shall get a complete guidance in this matter. Benefits of Email Marketing Though considered as a conventional technique for business promotion or…
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Email Marketing Still Dominates Digital Marketing

Email Marketing Still Dominates Digital Marketing

Email Marketing
It gets really an interesting thing when we talk about email marketing and digital marketing and deploying them in a combined strategy. Email marketing is a part of digital marketing, like search engine optimization, search engine marketing, social media optimization, social media marketing and Pay-Per-Click advertising via Google or Bing and others. Some people believe email marketing is a buzzword and that hardly works, but the problem of this wrong thinking is not using this marketing channel properly or misunderstanding of the email marketing thing, its function, and advantage. Email marketing happens at the time a business spends a commercial message to a group of people or sometimes to an individual person. This totally depends on the way businesses like to interact and the things the businesses need to promote…
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Email Marketing Tools to Growth Hack Sales

Email Marketing Tools to Growth Hack Sales

Email Marketing
20 Email Marketing Tools to growth hack Your E-commerce sales and conversion Email is dead! No, it's not! It has developed, and online retailers are aware of that.  Customers are browsing emails on the go or while watching TV. One of the smartest ideas you can do as an ecommerce store is using the latest email technology to assist you to get your messages read on any device at any time. Fact: Do you know - Adding Email signature to E-commerce sales email will increase 2X more conversion. I have created a list of email marketing software for ecommerce to help you to choose the right resolution to grow your ecommerce business. 1. MailChimp Online email marketing solution to handle contacts, send emails and track results. MailChimp is an easy-to-use…
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Common eMail Marketing Mistakes

Common eMail Marketing Mistakes

Email Marketing
  Nowadays it's hard to find a person who has never encountered unwanted advertising letters from annoying marketers. None of us, marketers, want to be put in that box. So, let's take a look at the list of things that you do not need to do, learn it by heart and say it as a mantra before sending the e-mails to clients. Mistake 1: Complete refusal to use e-mail marketing For an online store, email marketing is one of the simplest, affordable and at the same time effective ways to promote. It can significantly increase attendance, customer loyalty and sales, though it does not require large investments. Newsletters remind your customers about your business, inform about discounts, promotions or news, as well as increase customers loyalty and the chance of…
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Improve eCommerce Sales with Email Marketing

Improve eCommerce Sales with Email Marketing

Email Marketing
Ways to Improve e-commerce Sales Using email Marketing Strategies? According to a study, email marketing is responsible for 23% of the total e-commerce transactions. Going by these statistics, it’s very obvious that email marketing is one of the fastest growing marketing channels of the present times. This also means that the competition is getting tougher with every passing day. If you are new to digital marketing, you must be wondering why suddenly everyone is going gaga over email marketing. The simplest answer would be- an excellent return on investment (ROI). You can expect 4800 percent return on investment from a successful email marketing campaign. After all, the investment for email marketing is next to nothing. There are two main reasons why marketers should be more serious about improving their email…
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Lead Magnets That You Need To Know

Lead Magnets That You Need To Know

Email Marketing
As the majority of the people who uses the internet has at least an email address that they often use, email is considered to be if not the best but the most useful way for digital marketing and email marketing. Though not all the people who have an email address, regularly checks their inboxes, emails are still an excellent way to build awareness for the visitors or customers of your site. And lead magnets are one of the most useful tools that a marketer can use to acquire more email subscribers. Lead Magnets are negatively labeled as an alluring bribe to site visitors, in exchange for their contact information. The label may sound cynical, but the primary purpose of using a Lead Magnet is to maximize the number of possible…
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Personalized Online Retail is The Future of eCommerce

Personalized Online Retail is The Future of eCommerce

Email Marketing
Ecommerce has gradually shifted from being a trend to being accepted as people’s normal shopping behaviors. It has taken quite a while to convince consumers to buy online and now even though most people are buying online, their options are also huge. The glut of eCommerce stores all looking almost like a clone of each other with similar offers and discounts means that there is hardly any loyalty in the online retail business. In such a scenario how do you make yourself stand out and make your customers loyal to you? By doing something very few people are - personalizing your products and the entire store as per customer's’ tastes and preferences. It wouldn’t be wrong to say that personalized online retail is the future of eCommerce. The future belongs…
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A Complete Guide: Holiday Email Marketing for This Christmas

A Complete Guide: Holiday Email Marketing for This Christmas

Email Marketing
With Christmas Day being only 2 weeks away, most of you may have already prepared your marketing campaigns and your eCommerce stores as well. If you have not, don’t worry, you still have time. The email has been the most popular way to connect and re-engage with your customers. But, do you know stats of your last year’s Christmas email marketing campaign? What was the open rate or clicked through rate? The best way to deal with the bad things which happened last year is to improve those areas and not repeating the same mistakes again. Along with your marketing strategies for this Christmas season, try to give your emails a personal and apt touch. And be assured that the customers will open your emails and check out the content…
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How to Grow Your eCommerce Business with eMail

How to Grow Your eCommerce Business with eMail

eCommerce, Email Marketing
Email marketing and a successful eCommerce strategy go hand in hand. With the ROI from email continuing to increase year after year, it is the perfect complement to your eCommerce business in growing revenue and a customer base. With a marketing automation software, you can personalize and customize your email outreach to customers at every step of the way. Additionally, marketing automation provides an easier and more efficient means of reaching out to potential customers on a greater number of channels, making sure to see your company through every stage of the eCommerce pipeline: lead generation to post-transaction and retention. When introducing an email marketing program to your eCommerce business, you need to make sure you are following the best recommendations for success. Check out the infographic below to understand…
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