Every eCommerce site, no matter what its niche, needs banner ads. Banner ads are powerful tools because they are placed…
Adwords PPC
Why Contextual Targeting is the Future of Digital Advertising
“Content is king” this phrase was first made by the American business magnate and software developer Bill Gates. But what…
5 Ways IoT is Revolutionizing Advertising
Thanks to the advent of the Internet of Things (IoT), businesses have never been better positioned to deliver customized ad…
The Complete Guide to PPC for Startup Marketing
Intent-based marketing channels like PPC can be a gold mine for startups. If you understand it correctly, you will be…
Latest PPC Trends You Should Follow for the Year 2022
Pay-per-click is easy, just put in enough money, and you are good to go. Wrong! People don’t use the internet…
All you need to know about Google Ads
If you have ever heard of Google Ads, you will be curious about it. But, don’t worry as I will…
ROAS and Why it Matters For Your Business
Profitable advertising is at the heart of a successful business. This is why it’s important to be familiar with advertising…
Ads Auction Platform Google vs Facebook
Anyone who has tried Google Adwords and Facebook Ads probably noticed a similar structure to how ads are run on…
The Ultimate Guide to PPC Campaign Management
PPC isn’t always complicated, and if you’re looking to learn some new skills, you’ve come to the right spot. Creating…
What is the Best Flexible Pay Per Click Advertising (PPC) Bidding Strategy?
and is it right for your business? Pay-per-click advertising (PPC) is a complex but vital part of digital marketing. Unfortunately,…