Building a Connection Through Brand Packaging

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Good packaging goes a long way toward building customer trust and loyalty, which translates into increased sales. The materials that go into making the packaging, how the package communicates the product information, the ease of opening and handling the box, and the design itself all contribute to boosting the brand and influencing customer behavior.

The accompanying infographic, In Brands We Trust: How to Build a Connection Through Brand Packaging, presents what customers look for in packaging and how that packaging can affect buying behavior, and it does all that in an easy-to-read format. Not only does the infographic tell you what consumers value when it comes to packaging, but it helps explain why you should consider packaging an essential part of your product marketing.


General Converting is happy to work with you as a customer, whether you know exactly what you want already or are still at the planning stage and would benefit from a selection of ideas. Our structural design team can look at your job requirements and come up with a variety of options for you to choose from. General Converting appreciates a challenge, and we don’t shy away from being creative. General Converting may make boxes and custom specialty packaging, but GCI thinks outside of the box when it comes to packaging design.

No other packaging company can provide you with a comprehensive array of services like we can. Our custom packaging solutions include a wide range of capabilities. Besides being a leading folding carton manufacturer, we can also help you with specialized solutions such as heated embossing/debossing, foil stamping, and windowing. For these and many other reasons, we can be your full-source specialty packaging company.

Building a Connection Through Brand Packaging

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