Benefits of Running a Green Business
There are several benefits to maintaining a sustainable business model ranging from tax breaks to media attention. However, the two most notable benefits of running a green business are improved brand reputation and employee motivation.
No one is unaffected by pollution. When the environment is hurt, we all must face the repercussions. In this way, every person is responsible for protecting the environment. This is one of the reasons that responsible consumers have begun to prioritize environmentally friendly businesses. Modern consumers will go out of their way to support companies that actively care about social movements they are involved in, such as protecting the environment. By reshaping your business to be more sustainable, your brand will become more appealing to environmentally conscious consumers. This will lead to increased business-consumer engagement and higher revenue.
Going green would also likely align your business’s morals with your employees. When employees feel that the company they work for actively cares about the same issues, they are more likely to be proud of their work. This will improve worker motivation and bring two major benefits to the company. Firstly, workers will share your company’s environmental goals with their friends and loved ones. This will improve your company’s reputation and expand the scope of potential customers you reach. Secondly, employees will feel more motivated when working, meaning they will be more productive in the workplace.
Start With an Environmental Audit
An environmental audit is an assessment of the environmental performance of a business or organization. Specifically, an environmental audit reveals details about how the activities of a company affect the environment and how an organization complies with environmental regulations. As a result, companies can decide how to best alter their business model to be more environmentally friendly. Sometimes this is as simple as limiting the amount of packaging for certain products, and other times it can involve complications such as commercial construction.
Here are the seven steps included in every environmental audit process.
- Planning the audit. This includes what business operations will be assessed and how to assess them.
- Reviewing the company’s environmental protection policy and the relevant requirements put on the company by the government.
- Assessment of the organization’s management, equipment, and products.
- Collecting data and any relevant information from the assessments.
- Evaluate the overall performance of the organization.
- Identify areas of the organization that need to be improved.
- Reporting these recommendations and any relevant data to the organization’s management team.
Tips to Begin Going Green
- Use Recyclable Materials and Cleaner Energy in the Office
The transition to a sustainable business model needs to happen at every corner of the company. By introducing sustainable materials and cleaner energy in the workplace, employees will witness the company’s commitment to protecting the environment first-hand. This will ensure that your business is more environmentally friendly, but it will also motivate employees to take more sustainable actions in the workplace.
The quickest and easiest method of implementing cleaner energy in the workplace is to install LED lights. These lights may be more expensive than traditional lightbulbs, but they run much more efficiently. Incandescent bulbs lose a large portion of their energy as heat, contributing to pollution and higher energy bills. In most cases, LED lights will pay for themselves within a few months of when they are installed. It would be best if you also considered installing occupancy detecting lights in more infrequently used conference rooms, bathrooms, and break rooms.
It can also be fairly simple to reduce the amount of physical waste produced by the office. For example, consider replacing water bottles with a water filter to decrease the number of plastic bottles used in the workplace. Plastic is one of the leading causes of pollution because of how long it can take to deteriorate in landfills.
- Encourage and Reward Environmentally Conscious Behavior
It would be wise for management to encourage environmentally conscious behavior in their employees by rewarding them for their effort. Positive reinforcement of environmentally friendly behavior will encourage employees to continue to act in ways that protect the environment. This can be done through verbal praise or other incentives such as raffles, bonuses, or other forms of recognition.
- Reduce Paper Use
Paper used to be necessary for businesses to operate daily, but this is no longer the case in today’s digital world. For instance, presentations, permanent records, and many day-to-day tasks can be done digitally. So take this as an easy opportunity to reduce the amount of paper used in the workplace. This may even save the business enough money that they can purchase 100% recycled paper for those few times when paper is necessary.