Shopify is an effective and quickest way to run your online store and turn your dreams into reality. However, promoting your Shopify store online can be daunting. In this article, we have compiled seven effective ways you can use to promote your store in the UK. Let’s have a look at these ways.
Find best Marketers
Brand marketing is not hard, but finding the best marketer is hard. By having the right marketer in place, you can focus on your business, and the marketer will execute a winning strategy for promoting your business. There are plenty of Shopify developers Manchester, offering a wide range of services on promoting your Shopify store. First, however, you need to follow some steps to make finding a marketer easier. Let’s have a look at these steps:
- Narrow down your demands and requirements and determine the marketing expertise you need for your business.
- Set your aims and goals before hiring a professional marketer to promote your business.
- Once you have narrowed the candidates, review the complete portfolio of each candidate before commitment.
- Be clear from the beginning about the final deliveries and ask away if you have any queries.
Use social media
Social media is presently the most powerful tool for promoting your brand. However, to promote your brand online through social media, you must create pure and authentic content. For example, take beautiful pictures of your products and sell them through different platforms such as Facebook and Instagram.
Sell on Instagram
In general, your presence is required all-around social media, but Instagram is way more active and engaging than Twitter or Facebook. Try to put all your efforts on Instagram to get a more frequent response. Instagram lets you reach more audiences and is perfect for online stores. Post stunning photos of the items you are selling and interact with other users to increase your following. Instagram also allows you to post ads of your products to reach several audiences you have targeted.
Advertise on Facebook
All the techniques of promoting a Shopify brand are effective but, they take time, and their progress is slow. If you want heavy traffic quickly, Facebook advertising is an effective method. Facebook ads are way more effective as a huge number of people use Facebook regularly. The Facebook advertising algorithm lets you target your audience using their location, age, and personal interests. To target customers and promote your product Facebook advertising is a great way. Try this by spending less money initially and then going higher.
Use Display Ads
Google display ads will help you increase your sales and gain potential customers. With the help of ads, your brand will show up on the top of the result page and will show up in the inboxes of people interested in shopping. But, of course, you will have to pay to get desired customers. So, it is better to start with less amount. Then, you can check the response of people and go further.
Connect with Influencers
Promoting your store online is tricky. Constant updating or blogging will feel worthless with less following on social media. Connecting with influencers is an effective way to promote your brand. Influencers are individuals with a huge number of followers on social media. One post from these influencers can generate a flood of traffic to your website and help you get an initial audience for your store.
In some cases, influencers charge you a fee to promote your product, which can increase if they have more than a million followers. You can start this by sending the list of influencers a friendly email to review your product. You can also send them a free product.
Start Email Marketing
You can start email marketing to promote your Shopify store, which is a great way. But, first, automate your email campaigns using triggered emails. Triggered emails are automatically sent to your customers at the time you want. So you can send the relevant content to the right people whenever you want.
How to promote your store using email marketing?
There are lots of email marketing campaigns you can create. For example, if you want to engage new customers, you can create welcome emails. Also, you can create a loyalty program to retain your old customers. This marketing and promotion method will help you build stronger relationships with your customers.
Organize Sales and offer Discounts & Promotions
Promotion is not possible without discounts. Providing customers with deals is one of the oldest ways to promote websites and get an audience. Discount coupons play a significant role in attracting customers and making money. Organize sales and advertise them; this is the best way of making customers participate. Moreover, you can offer your customers different promotions and free shipping that can create a great impression of your brand. And the customers will never think twice before buying from you.
Make sure your website is Search Engine Optimised (SEO)
When promoting your online Shopify store, you can not get your desired traffic without search engine optimization. According to the research, online businesses can receive up to 35% of traffic from search engine result pages. Therefore, your goal is to get the number one ranking on the search engine result page, so when the potential buyers search the specific keyword, they will find your brand on top. As a result, these buyers are more likely to buy your products.
For running a successful business, promotion is the secret. You can buy good products at a heavy cost, but the right and effective promotion of these products will give you the actual money. Unfortunately, most business owners do not pay much attention to promoting their products because they assume it is expensive and time-consuming. But that’s not true. Following these tips will surely help you promote your brand and run a successful business.