As an online retail business, your main goal is to get as many people to visit your website as possible and convert them into customers. To do this, your website needs to be fully optimized to accommodate its users. However, the truth is that not all shoppers are the same, and we all shop differently.
For instance, some users may lack the skills or knowledge needed to use the website. Others may have certain impairments that impact the way they engage with your website’s content, products, and services you offer. For your eCommerce website to succeed, it must be designed with customers’ needs and abilities in mind. If you’re looking to enhance your website design to make your eCommerce website accessible to everyone, here are some of the best practices you should consider incorporating.
Choose the right set of colors for your website design.
Undoubtedly, aesthetics play an important role in your website design. However, it’s essential that you also design your website with ergonomics in mind, starting with choosing the right colors. Your color scheme can be a deciding factor in whether your website visitors choose to engage with your content. This is especially true for colorblind, blind, or visually impaired shoppers.
To help ensure a pleasant experience for these shoppers, make it easy to differentiate the website’s background from its foreground. Choose colors that ensure high contrast and keep your scheme simple. That said, make sure not to rely solely on color to convey the information. Instead, remember to include other visual cues and labels so that every user understands website information clearly.
Focus on text clarity and readability
Text accessibility is another major component of an accessible eCommerce website. You want your users to be able to consume text content with ease. To ensure this, you must pay attention to everything from text positioning and size to color and contrast.
For instance, let’s say you’re an eCommerce website selling AMP supplements and want to highlight your product’s features. While you should focus on including high-quality images of the product, the text will give the users a clear picture of your product and how it is used. To ensure every user understands product features, consider offering the option to increase or decrease text size and change colors. Pay attention to your word choice as well – this is particularly important for conveying your message to your website visitors.
Make sure your website design is keyboard-friendly
Not all users who land on your website will be interacting with your website using conventional, standard devices. Sometimes, users rely on a keyboard instead of a mouse to navigate the website pages. As a website centered around selling products, you need to make sure that you optimize for keyboard-only navigation.
Start by making the buttons such as “buy now” and “add to cart” easy to access. Then, make sure that every link is easy to get to. Finally, test your website for keyboard accessibility. You can do this by using a screen reader to check the order of the content and make changes to the HTML (if needed).
Make your eCommerce website accessible to different devices.
Last but not least, your website also needs to be able to accommodate a wide range of devices and browsers. Regardless of whether your customers decide to use a laptop, a tablet, a smartphone, or a desktop, they need to be able to view, browse, and interact with the content of your website easily and without any difficulties. Your website must also be optimized for assistive technology (AT) devices, including screen readers, text-to-speech systems, and Braille displays.
By making it possible for users to browse your eCommerce store using different browsers and devices, not only will you manage to create loyal customers and increase their satisfaction, but you’ll also attract new ones while simultaneously boosting your online reputation.
We live in the digital era when most shopping occurs online. Because of that, online retail businesses need to make their websites easy to use and navigate. By implementing the practices mentioned above, not only will you make your online store user-friendly, but you’ll also be able to reach a wider audience while simultaneously improving your traffic, conversions, and SEO ranking.