Benefits of Renting a Custom Digital Audience for Your Startup

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Top Benefits of Renting a Custom Digital Audience for Your Startup in 2023

Many startups are hiring digital audiences to generate more leads, increase sales and expand the reach of their business. It is one of the best ways to promote your brand online. Using this service for your company, you can easily create an extensive database of potential customers. 

While hiring an agency for your digital marketing needs has many advantages, only some startups hesitate because they think it’s too expensive or time-consuming. However, this is not true. Digital audience rent provides various ways to reach out to your target audience at minimal costs within a short period.

Top Benefits of Renting a Custom Digital Audience for Your Startup in 2023

Renting as a Service (RaaS) Is the Next Big Thing

Renting as a Service (RaaS) is the next big thing in digital marketing. RaaS allows companies to benefit from audience rent, which means they don’t have to purchase it and can use it for any purpose they want. It is great news for startups that need help acquiring their first customers but need more money.

One of the most significant advantages of RaaS is that you’re not limited by what you can do with your rented digital audience like you would be if you were buying it outright. If you’ve ever considered paying for advertising space on Facebook or Instagram but decided against it because of how much money it would cost, renting will allow you access to those platforms without spending thousands of dollars upfront.

Validate Your Product or Service with a Custom Audience

According to Harvard Business School, around 30,000 new products are released into the market, and almost 95% of them tend to fail. Therefore, when feedback as soon as possible is essential when launching a new product or service. It’s easy for people to tell you that they love your idea, but it’s much more valuable when you can get honest opinions from the exact people who will be using the product or service.

Your target audience is wider than friends and family who might say anything positive just because they want their friend/relative to succeed. So you’ll want to rent an audience of people similar to your target customer to make sure that what you’re building is something they need and want.

To do this, we recommend running ads on Facebook Custom Audiences exclusively targeting these potential customers by age group and income level. We also include some random people who still need to fit into those categories. 

By targeting specific audiences with ads relevant only to those groups, we can guarantee results within our desired timeframe while increasing relevancy at little cost per click compared with standard advertising channels like Google AdWords.

A Unique Way to Drive Traffic to Your Website

According to Web Tribunal, there are two billion websites in the world. Renting an audience is a unique way to drive unique traffic to your website. It’s a great way to build a list of potential customers, target specific people interested in your product or service and create more awareness for your brand.

As you build a custom audience, you can add different types of data points that help match users with content that’s relevant to them. For example, you can also choose whether or not the user has visited your site before and whether or not they’ve converted on any offer from you before.

Renting an Audience Extend the Reach of Your Campaigns

If you have a small budget and want to extend the reach of your campaigns, owning an audience is not always the best option. Instead, renting an audience can be a cost-effective way to reach the right people without breaking the bank.

You need access to as many relevant contacts as possible to deliver high-quality leads or customers. But finding public data on audiences that fit your needs can take time and effort. Renting an audience allows you to target people based on their interests and demographics, making them more likely to engage with your content and ultimately purchase from you.

Get Insights Into Your Business That You May Have Missed Before

Understanding your audience is one of the most important things to consider when getting started with digital advertising. It can be not easy if you’re a new business, especially if you don’t have much experience in marketing or working with customers. According to TopDesignFirms, low website traffic is the main challenge for 21% of small businesses.

With a custom digital audience, you can get insights into your business that you may still need to look into. For example, you can see how your audience behaves, what they are looking for, and what content is popular. You will also learn more about your audience through tracking data such as where they live and how old they are.

Consider Renting a Digital Audience for Your Next Marketing Campaign

If you have an idea for a new product or service, renting a digital audience can be a great way to test it out. If your target market responds well to the product or service, you know that you’ve come up with something they want and will enjoy. 

You can even use this information as proof of concept when pitching to investors or getting funding from investors. Renting a custom audience is also helpful if you want to figure out what things your potential customers are interested in so that you can better tailor your marketing efforts toward them.

If all goes well and the data looks good, then it might be time for serious consideration about whether investing in this venture would be worth it, and if yes, where do we go from here?


If you’re looking to grow your business, there are many ways to do this. You can try new marketing strategies, like renting an audience. This strategy allows you to target the right people and increase conversions for a small price. With all of these benefits, it’s easy to see why so many startups are adopting this method.