B2B e-commerce is growing faster than ever, and the reason for its extraordinary boom is obviously — the commercial world joining hands with digital products to escalate their sales.
Numerous industries are jumping into this progressive eco-system to make their business-to-business transactions easy and seamless.
What is B2B E-Commerce?
“B2B E-commerce is an online transaction system in which both parties are businesses, not consumers.”
In other words, a business company selling some goods or services to another business through an e-commerce platform — would lie in the B2B e-commerce domain.
The global B2B e-commerce value in marketing was around $12.2 trillion in 2019, i.e., approximately six times the size of the B2C e-commerce market.
This whooping number is anticipated to reach higher in the upcoming years as more offline companies shift their business model towards e-commerce.
What Are the Benefits of B2B E-Commerce?
Since the online mediums are accessible and reachable to every user around the corners of the world, B2B e-commerce allows businesses to offer their products or services to a substantial customer pool. Here are some notable benefits that make B2B e-commerce an impressive choice:
Automating Business Tasks
Managing workflows, handing daily sales tasks, and doing everything manually can be a headache for the workforce. SaaS eCommerce Platforms simplifies the concept of workflows by introducing automation for most businesses ’ processes.
Increasing Work Efficiency
Chances of making errors and mistakes are high in manual data entry jobs. Also, businesses get stuck filling files, handling documents, and gathering data instead of working on the actual sales stuff. B2B e-commerce digitalizes checkouts, ordering, and marketing campaigns, leaving less room for errors.
Getting More Reach
By using B2B e-commerce, businesses aren’t bound to sell only in their locality. The whole world is within reach, and leads are easier to approach. Companies can conveniently sell their products or services by getting more customers through online marketing campaigns and social media outreach.
Scaling Up Business to Next Level
With B2B e-commerce principles in hand, businesses are always in the game of scaling up their sales and assets. Hundreds of B2B e-commerce automation tools compete with rival brands and rectify the company’s performance issues.
SAAS B2B E-Commerce Platforms
Business-to-business e-commerce platforms are the software that helps e-commerce entrepreneurs to manage their business online and increase work efficiency by automating most tasks.
‘Saas’ or ‘Software as a Service’ is a special term given to the applications facilitating increasing business performance and automating task execution. SaaS software makes online e-commerce dealings smooth and secure.
SaaS offers a content management system (CMS) in which all the possible solutions for running an e-commerce business are included. In these tech-savvy times, business efficiency is significantly increased by employing SaaS in your business model.
Here are a couple of noteworthy SaaS e-commerce platforms that will help you a better impression online as a reputable e-commerce business.
Known as the ‘biggie’ of e-commerce, Shopify is the leading e-commerce platform globally with around 218 million users. Due to the CMS user-friendliness, it’s an ideal choice of B2B e-commerce platform for beginners.
- 24/7 Tech Support Available
- Good for SEO
- 100+ Payment Gateways Available
- Unlimited Orders and Product Pages
Magento’s free version is excellent for e-commerce starters, which can later be upgraded to a paid version. It’s a decent choice for businesses who like full control of their websites and management systems. Magento is the second to no none if customization is a concern, from highly customizable themes and plugins to creating multi-lingual site versions.
- Drag-and-Drop Page Builder
- Easy to Use Interface
- Integrated B2B and B2C
An ideal B2B e-commerce platform offers active customer support; IT representatives that immediately respond to customers in time of need can be a hassle to find a solution to a technical issue alone.