5 Use Cases Where Augmented Reality Helped Brands Boost Customer Experience
AR was first rightly developed by the U.S. Air Force in 1992 and had steadily transformed into a full-fledged technology, making everyone’s mobile experiences more real. Augmented Reality has turned 26 and the fact is that people are only aware of its major gaming feature integration. But do you know that AR has also expanded its niche towards enhancing business and customer experience?
Yes, it’s true and unsurprisingly; AR is quickly booming towards success, offering every sector an enhanced yet realistic view of objects. This has become possible with the assistance of the industry’s top augmented reality development companies.
To make the AR significance more clear in terms of business and customer benefits, we have gathered a few use cases where Augmented Reality has proved itself as a factor of improving business revenues.
Real-life examples of companies benefiting from augmented reality –
- Trying on New Furniture with IKEA Place
AR was initially known for offering virtual trial services to customers who buy online products. Now, this technology is not only limited to trying on clothes but also help customers take the exact idea by trying new furniture. The introduction of IKEA made it possible for customers to get ensured about the size and fit of the furniture they are going to purchase for their home.
The app works by using the smartphone’s camera to identify whether the furniture will fit the particular home area or not. The concept of trying furniture via an app came into existence when Swedish furniture retailer IKEA collaborated with Apple, as a result, e-commerce shoppers observed around 98% accuracy in their furniture buying decisions. Really, IKEA has made customers buying journey swift as they can now seamlessly view the furniture and scale it as per their area requirement.
- Warby Parker AR App to Check Glasses Virtually
Warby Parker is a famous eyewear retailer and the brand picked up the top position in the news as it has added a new feature called “Virtual Try-On” to its mobile app. The feature in this app works for the devices that are equipped with the Face ID functionality.
Users can use this app feature by putting the camera into selfie mode. All they need is to select a suitable frame to check it out in real. You might find numerous apps that help customers find out which pair of glasses look fine on their face but the Warby Parker app is the only one in the market that is designed to render the real look of the glasses in a live, 3D preview. This is the reason why the brand is picking up momentum by completely satisfying its target customers with enhanced user experience.
- Select suitable hair color with Garnier & Walmart
Regularly, more and more brands are collaborating with the AR projects to make boost business along with the right customer approach. Garnier & Walmart is among those big brands that have boosted their business sales by providing customers the best experience of trying hair color. Using the AR integrated app, the customers can interact with AR-induced shelf screens that further record their existing hair color and based on the analysis display a range of other recommended shades. This is how the brand helps customers try the best-suited shade before they color their hair.
Before integrating AR feature into the app, Garnier launched a Shade Selector that works best for mobile and web interface. And now the game has completely changed as the brand offers customers an enhanced app version they can use to try hair color shades.
- Send a personalized delivery message with Herms AR App
Today, online shopping stores have offered better ways where individuals can purchase their favorite items by completely distinguishing them from the crowd. The contribution of AR integration made online shoppers journey far better by providing them virtual ways of trying things in real. Now its Herms turn!
Herms is a European delivery company that recently announced that it will start facilitating its customers with augmented reality (AR) personalized video message service with its packaging. This AR functionality will allow users to scan the shipping label and view the video message recorded by the sender. The brand integrated the AR functionality to offer customers an enhanced and real experience.
- Shop the look with Zara fashion App
IKEA might be bringing its furniture store into reality but there is ZARA a fashion brand that has brought virtual reality into its physical store. A few months back, Zara replaced window display and in-store mannequins with physical models demonstrating trending products. That can only be experienced through the Zara AR app. This is how Zara made its store prominence in the AR industry.
The aforementioned practical illustrations (from famous brands) have become prominent, encouraging other businesses to adopt the AR applications. By observing the growth of the AR market, many other brands are in the queue to integrate AR functionality to make their business process more effective and customer-oriented. To achieve the desired goals, they are taking the assistance of augmented reality development companies.