- Digital Marketing, Website Development

Advantages of an A/B tested Website

4 Sharp Advantages of an A/B tested Website

A/B testing (also known as split testing or bucket testing) is a way of comparing two variants of a web page or app upon each other to decide which one works better. AB testing is actually an attempt where two or more variants of a page are exposed to users at random, and analytical analysis is used to determine which modification performs better for a given conversion goal.

A/B testing is a strong way to actually improve your growth rate when done right. It’s necessary when you A/B test you use your time, have a data in place and examine results over a 7 to 10-day stage for the best potential data gathering and conclusion to which website design version is genuine and which one pushes in more progress.

So what are the best ways this testing method can grow your progress flow? Here it is:


While doing A/B experiment, you will have the capability to analyze the key metrics that gives you an overall aspect of how your website design is currently working versus how it may work with any new shaped and developed potential differences. By using tools like Google Analytics, you’ll typically have the head to access three various primary metrics to rank the overall performance of your website design:


  1. Freakish page views: Ranked by the number of page-views those are completed by a particular guest during their session on the overall website.
  2. Page views: A number of times a single page has been seen. This can be any page involving but not defined to product pages, blog posts, contact, forums, pages etc.
  3. Users: Refers to a number of different visitors to the website or a specific webpage.
  4. Mobile: Lists the number of mobile users who are hitting the website through various mobile devices. This tells you if you need to aim the design to your mobile reader’s more than desktop users.
  5. Medium/Source: Shows which channels have supported in crawling guests to your website or web pages.
  6. Location: Refers to where your visitors are arriving from so you can build extra targeted content or advertisements.
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  1. Standard time on page: Tells you how interesting the website design is by providing you a medium time a guest is staying on a webpage.
  2. Pages/Session: Shows you how many pages particular user visits during they’re on the website.
  3. New (vs) returning: Shows you how many fresh or repeating visitors you have, giving you the hint on whether your site is retaining enough to bring visitors back.
  4. Referral traffic: Shows the number of websites that link and give content that’s on your website.


A/B testing has a weird way of explaining you which areas of your website design may need correction to boost overall traffic. In pointing these areas, you have the sense to really develop the website layout greatly while improving conversion rates.

  1. Images: Sadly, many designers don’t use high-quality pictures. This can surely affect sales and the overall status of the profession you’re promoting for.
  2. Contact details: Many designers lead to creating an ordinary and sometimes careless contact page. Rather look into creating a contact page which highlights links to social media, inquiry forms, and the firms’ phone number and address.
  3. Navigation: Website navigation can also be lacking depending on your design. A/B testing the navigation will allow you to see whether you can develop your visitor’s onsite activity. Website navigation should be easy to operate without worrying your guests, give minimum click through pages, and be plainly labeled so visitants know what they’re clicking into to find what they’re scanning for.
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A/B testing opens up a plenty of chances to develop and investigate fields of your website design to see what people want and don’t want.

  1. Visitor flow: How your visitors move spot B from spot A.
  2. Layout: The design of menus, button sizes, styles etc.
  3. Text: Headlines, descriptions, and content itself.
  4. Visual Elements: Pictures, colors, videos, trademark etc.

In building a website that the readers like, you have a better chance of improving the overall conversion rate. Accelerating your website design changes through data examined from A/B testing can actually help to drive home a wider public edge.


A/B testing is an excellent way to be able to set in and redefine your website design into a dominant and more successful marketing tool. By accurate review of the data obtained from split testing, you can improve key areas or portions of the design that can drive home the changes you’re looking to do. The genuine ways to gain conversions is to lift all you can from split testing, and here are some ways you can accomplish this:

  1. Target metrics: Before A/B testing it’s the best idea to plan the target metrics you wish to do when you split test to decide the gain of the test.
  2. Feedback: Try and ask your guests for feedback through polls and other forms. This will help you to pick on key areas of your website design that wants to address.
  3. Choose high traffic pages: Before testing blind pages, to create a powerful marketing tool out of your website design you want to operate on the large traffic pages first. High traffic pages are being viewed by numerous people and manage to bring in more guests. Usually, landing pages are key pages which should be A/B tested for solid data gathering and analysis. Split testing landing pages enable you to: transform more trades and profits; lower your bounce rate; expose any meshes that your landing page has; increase the growth rate; reduce guesswork and opinions; gain better support over your opponent.

Author Bio:

Divya Shree is a UI developer and trainer working for Zuan Education, which is offering web design training for graduates and working professionals to boost their knowledge and upskill their career.

You may browse through their website at www.zuaneducation.com

Advantages of an A/B tested Website


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