5 Sure Shot & Actionable Tips That Will Help You Increase Your Web Traffic
You have developed an amazingly designed website, added seamlessly flowing & relevant content, the photographs are carefully picked and aesthetically pleasing and you are also offering your products/services at the most unbelievable price.
But all this would be of little significance if you are not receiving enough visitors to your website.
So, what to do?
Yes, On/Off Page SEO and paid ads to play quite a pivotal role when it comes to increasing web traffic, but what are the other less talked about, yet important actions that you can undertake to take your web visibility up the ladder?
Being extremely dynamic, the world of digital marketing is forever changing. What might have worked a few years back, may become redundant in today’s date. Hence, this blog discusses tips that are relatively new and have a shelf-life, at least for a few more years to come.
- Blogging is Fine, But Invite Guest Bloggers Too
No one is oblivious to the benefits of blogging. The more blogs one publishes, the better are the chances of generating more leads. Studies prove that organizations churning out more than 16 blogs a month is likely to generate 4.5 times more leads than the ones who just come up with 4.
However, inviting guests to write a blog on your website can literally be a game-changer. This is because the writers, along with their expertise and the written piece, also bring with them their followers.
Generally, most of the bloggers share the published links of their blogs on various social media platforms and in this way, you potentially get access to their followers who will ultimately visit your website to read the blog.
You can start off with the ones who write for a nominal fee and then increase your budget if you get to see a good response.
What would you do if you open a website that looks similar to the non-responsive website in the above image? You will probably make the effort to zoom in and read and in another moment hit the close button and get out of it.
Responsive design is less to do with the web traffic per se but is closely linked with the bounce rate. You certainly want your customers to spend more time on your website, rather than giving you guest appearances.
A decade back, it was OK to have a desktop-based website as less than 1 % of users were accessing websites using their phones. However, in a span of 10 years, the percentage of users browsing via smartphones has increased to a whopping 52%.
Today, the number of smartphone users across the globe is 2.7 billion. And this figure is expected to rise in the coming years.
Statistically speaking, the bounce rate on smartphones is 28% higher compared to desktop.
Responsive design is a worthy investment that you should go for.
- Go for Website Translation
Often business owners think that website translation is important only if you are an international brand. This is far from being true because the cosmopolitan culture resulting from globalization and migration has turned almost all major cities into heterogeneous societies speaking more than 1 language.
Take for example the case of Germany, out of the total population of 82 million, a staggering 14% (16 million) are immigrants who do not have German as their mother tongue,
Similarly, Canada has English and French as two of its official language.
According to a study, more than 72% of users prefer browsing in their native language and 56% of them are likely to purchase a product from a website that is in their mother tongue, even if a website in a foreign language is offering the same product at a cheaper price.
To top it all, 46% of the respondent said they will never make any purchase from a website in a foreign language.
With the data above, it is needless to say that a multilingual website will help in widening the pool of customers that will eventually result in more conversion and more sales.
- Invest in Video Marketing
Back in 2017, Mark Zuckerberg said, “I see video as a megatrend, on the same order as mobile.” Also, it is estimated that by 2020, 79% of traffic on the web will be in the form of videos.
When it comes to business, 96% of B2B organizations now use videos extensively for their marketing campaigns. Videos are effective because the capacity of the human brain to process visuals is 60,000 times faster than pure text.
Within eCommerce, explainer videos are a rising trend that gives users a peek into the product and its features which helps in influencing the decision of the buyer.
Videos further prove to be better when it comes to visibility. Data suggest that videos receive 1200% more shares compared to text and images combined. Also, Google ups the ranking of websites that have videos on their pages.
- Exploit Google My Business
Launched in 2014, GMB has become one of the most powerful tools to boost local SEO. The information that pops up on the right of search results gravitates the users towards it and by making it all the more compelling and enticing by using the right posts, picking up the right images and collecting great reviews, you can make it work for you.
Interestingly, more than 80% of businesses are still not able to take advantage of GMB according to their full potential.
You can even announce new events, the display offers and focus on different niches from time to time, depending on the overall mood of your targeted users and drive them to your website.
To conclude, it is also very important that your website loading speed is less than 4 seconds, if it is under 3, then the best. This is because users have no qualms in hitting the close button if your website takes a little longer than expected to load.
Author Bio: Vishal Vivek is an eminent Indian serial entrepreneur. Despite having to shoulder huge family responsibilities at a tender age, lack of proper training, and a dearth of resources and funding, he started SEO Corporation and scaled it up to a well-known SEO company with sheer will power and integrity of character. In the uncertain world of search engine optimization, he is one of the few experts who give guarantees and honors them.
The Times Group recognized him as a legendary entrepreneur and published his biography in the book I Did IT (Vol 2) when he was just 30!
Author Email id – [email protected]