Digital marketing is a must for business growth in 2022. Social media is at the forefront of marketing plans and continues to evolve, making it a versatile tool for large and small businesses alike.
If you want to know where we came from, read more from Mighty Social on how social media changed last year.
1. In 2022, TikTok will continue to grow.
In the last couple of years, Instagram was at the top of social media marketing because it was the social media platform that had the highest growth rate. Additionally, it provided the largest ROI compared to other platforms.
This has changed, and TikTok is now the leader in marketing growth.
As of September, TikTok has over 1 billion people using its platform. This has made it into the 7th most widely used social media platform. Now, what makes it so special is that the number of TikTok users increased by a surprising 45% within only one year.
The demand for this platform has drastically increased in only a year. As a result, TikTok will continue to grow at this exponential rate in 2022 and beyond.
2. Instagram marketing continues to be made successful thanks to reels.
The head of Instagram indicates that more Instagram users are interested in video content. Therefore, it is more critical for businesses to use reel trends when marketing their business on Instagram. Once they fully utilize Instagram reels, they will undoubtedly see more growth in 2022.
3. Social e-commerce will continue to grow.
The use of social media in online shopping has been around for many years. However, since the pandemic started, this has caused this trend to grow even more. Therefore, it does seem as though in 2022 and going forward, social e-commerce will continue to grow and will be at the heart of the shopping experience for many people.
Due to this trend, Facebook and Instagram have added shop features in their business accounts for business owners to use.
4. Social advertisement will continue to grow.
It is no secret that cookies are dying, which will affect the future of social media marketing. Social ads will be created to be compliant while also providing a more personal range of services.
5. Increased spend on small networks
This is undoubtedly one of the more surprising trends. A lot of research shows that people are a lot more interested in advertisements that are shown on smaller networks. Some of these networks are Snapchat, TikTok, Pinterest, and more.
The demand for ads on these small networks has increased in the last two years.
6. Micro-influencers are becoming more popular.
This isn’t exactly new, but micro-influencers will continue to be very important in social media marketing. Due to this, businesses are now forced to become more aware of the power of these smaller influencers and not just only pay attention to trendy celebrities.
Therefore, it is best to avoid spending a lot of money to get an A-list celebrity for your brand. Instead, it is better to pay more attention to micro-influencers. Now, more people prefer these micro-influencers since they are more relatable.
7. Messages are now highly preferred by consumers.
During the pandemic, the global supply chain was severely affected, making consumers have more questions than ever before. Many of these consumers soon realized that they could get answers via social media.
Surveys done indicated that 64% of consumers preferred to communicate with businesses through messages on social media instead of calls. Many consumers now won’t even make calls to businesses.
Therefore, as a business, it is now very important that you offer excellent customer support on all of the social media platforms that your business is on.