A Guide to eCommerce Growth Strategy
- eCommerce

A Guide to eCommerce Growth Strategy

Ecommerce sales are expected to hit $7.4 trillion within the next three years—but will you be a part of the action?

The key to success in any business is growth. And because eCommerce stores live and breathe on the internet, there’s no shortage of strategies that can turbocharge your store. 

If you’ve got a new eCommerce store and are unsure how to get it off the ground, we’ll look at the important ways you can grow your business in 2022. 

Let’s start.  

A Guide to eCommerce Growth Strategy

Focus on Customer Retention 

It’s a well-known fact that it costs online businesses more to acquire new customers than to hold onto existing ones—five times as much.  

So while you should still work at bringing in new customers, you should also focus heavily on customer retention. 

Indeed, the average online shopper makes at least 19 purchases each year. Wouldn’t it be amazing if they made most of them with you? 

Here are some customer retention tips: 

    • Improve your loyalty program 
    • Create an email list and use it to develop long-term relationships 
    • Request customer feedback regularly 

Lastly, monitor key customer retention metrics so you can see how your efforts are faring. 

Add Free Shipping 

With 50.4% of online shoppers claiming they shop online because of the offer of free shipping, it’s no surprise that this is one of our top growth strategies. 

Free shipping can build trust among your customers and generate an amazing feeling of goodwill. It’s also a great way to reduce abandoned carts by encouraging hesitant customers to see a purchase through to the end. 

You’ll need to carefully monitor your budget and finances to ensure you can afford free shipping. Then, once you understand the numbers, you can work out a free shipping strategy that works for you. For example, you might offer it on purchases of $50+. 

Alternatively, you could focus your free shipping efforts and cross-sells and upsells so that you boost your profits by encouraging customers to add more items to their carts. 

Nail Your SEO 

SEO is a major driver of organic traffic—vital to your store’s growth—and it’s easily one of the most powerful inbound marketing strategies you need to employ to grow your store. 

Not just that, but SEO, when done right, drives qualified traffic to your door. This means customers who already have a purchase intent in mind will arrive on your page. For example, keywords like “free shipping,” “SaaS financing,” and “cheapest leather jacket” are all examples of transactional keywords, which means a customer is ready to make a purchase. 

SEO is, of course, a major full-scale operation, and we advise that you seek the help of either an SEO professional or an agency. First, however, here are some eCommerce SEO tips to get you started: 

    • Carry out keyword research using a keyword research tool. This will allow you to focus on user intent to optimize your website for every sale funnel stage. 
    • Optimize all your product descriptions with keywords to make it easier for your customers to find your products.
    • Add alt-tags to your product images (and all images) to help Google understand your content better.
    • Create a blog and link externally and internally to help customers navigate your site better and show Google that you are a trustworthy site 
    • Monitor site speed to ensure all your web pages load quickly. Site speed is a critical ranking factor. You will struggle to rank if your site takes too long to load. 

Improve the User Experience 

The user experience for your online store’s growth shouldn’t be underestimated. 

The user experience relates to how easy your customers navigate your website and how quickly they can breeze through the checkout process and move on. For obvious reasons, this can help you generate more sales and improve customer retention. 

To improve the UX of your eCommerce store, a good place to start is with site speed. Studies have shown that customers will abandon your site if it takes 6+ seconds to load. You can use a site speed tester tool to maintain good site speed. 

Here are some more ideas:

    • Apply advanced search filters so that customers can find your products fast (and make sure your search bar stands out)
    • Optimize all your product descriptions with keywords (see above)
    • Make sure all categories are clearly labeled (the same as subcategories,) so your customers can better find something they’re interested in
    • Consider adding guest checkout to improve the checkout experience and quicken things up for customers in a hurry 
    • Adhere to a conventional online store site design (work with a pro web designer with eCommerce experience if possible)

Attack With Referral Marketing 

Referral marketing is one of the best ways to get more customers into your store. Because while new customers might be skeptical about you, they will at least trust their friends and family who have personally recommended your products.

Referral marketing works like this: You make it known to your existing customers that you’ll reward them with a discount each time they successfully refer a friend to your store.

In other words, their friend must make a purchase using a link you’ve sent. 

Referral marketing is easily implemented, too, because you set up a referral program that automates the whole process. All someone has to do is join the program and start recommending your store to their friends. 

Use Personalisation 

Personalization has been a big deal in the digital marketing world for some time now. 71% of customers want a personalized experience

What is a personalized shopping experience?

It’s when customers are shown products and other content that is based on their onsite behavior. The beauty of this is that they’re only shown information that accords with their tastes. Because of all this highly-relevant content, you’re left with two things:

    • Satisfied customers
    • Increased conversions 

Data is everything when it comes to personalized shopping experiences. You can collect data manually, such as via customer surveys, but you can also collect onsite data using chatbots, Point-of-Sale, and tracking software. 

Tracking software can be implemented across your channels, including Google Ads and Facebook Ads. A customer visits your site, browses products, and stores cookies on your website.

You can then implement a retargeting campaign that displays relevant products in front of the same customer, enticing them to your store. 

Conclusion 

Growing your online store is mostly a matter of nailing your eCommerce marketing. This means personalizing your content, offering free shipping, and finding ways to turn one-time customers into loyal ones. 

Naturally, there’s you can doore you can, butategies are a good place to start. If you can, at the very least, drive organic traffic via a strong SEO campaign and offer a first-rate user experience to customers who arrive at your online store, you can turbocharge your growth, clinch more sales—and create an army of loyal customers. 

A Guide to eCommerce Growth Strategy

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