With Christmas Day being only two weeks away, most of you may have already prepared your marketing campaigns and your eCommerce stores as well. But, if you have not, don’t worry, you still have time.
Email has been the most popular way to connect and re-engage with your customers. But, do you know the stats of your last year’s Christmas email marketing campaign? What was the open rate or clicked through rate? The best way to deal with the bad things which happened last year is to improve those areas and not repeat the same mistakes.
Along with your marketing strategies for this Christmas season, try to give your emails a personal and apt touch. And be assured that the customers will open your emails, check out the content, and purchase by visiting your store.
As the number of mobile users increases, you must have already updated your online store is mobile friendly.
Now, apart from making a responsive store, what are the other things which you need to implement in your Christmas email marketing campaign:
Focus on Holiday Sales:
As a well-organized online retailer, you must have started your pre-holiday engagement campaigns way earlier. So you may have already prepared the email lists and sent the re-engagement or activation emails to all those hibernated customers.
Now, this is the time to start reminding your online customers that you have a deadline for the Christmas Day Sales by creating a sense of urgency. These reminders will make them realize that your brand and offers were there in their minds, and then, they will start searching for the apt offers and purchasing those products.
Please don’t send emails to the customers who have not responded to your earlier emails as there are fewer chances of them coming back. So, try to focus on the audience who has responded and showed interest.
Ideally, you should start sending the emails for running deals and discounts and include a catchy clickable ‘Buy’ button. This will take your customers to the product page and increase the conversion rates. Also, try to make the Buy Now feature mobile-friendly to target both audiences at one go.
Continue Holiday Sales Eagerness:
You must have started building excitement about the sales or discounts offered in your eCommerce web store to your customers for a few months. This is when you should continue that eagerness and excitement in your customers by promoting the deals and more engaging with them.
Find out how many subscribers follow your promotions or preferences by conducting an online survey. And as per the results obtained, focus on your target audience and attract some more new visitors.
Send Few Festive Emails
Don’t forget that your competitors will also be doing similar things. So, to compete with them, you need to do something more and keep your subscribers as well as customers engaged by sending more than just one newsletter and an email that reminds them about the deals, offers, discounts, urgency, delivery dates, last date for orders and your working hours.
Once you are done with the Christmas marketing emails, make your customers aware of your next move, i.e., Boxing Day, New Year Parties, Resolution, etc.
Have an Irresistible Clickable Subject Line
The opening and click-through rate of the Emails mainly depend upon the subject line. Therefore, the email’s subject line should be optimized, which means it should be equal to or less than 50 characters and has to-the-point keywords. Unfortunately, the long and irrelevant subject lines lead the email marketing into the spam filters.
So, even if you are offering a discount or something for free, try to phrase it in a question form, and if you want to share tips, ideas, checklists, etc., you can include numbers in the subject as these things make people open your email and read the entire content.
Give a Personalized Touch to the Content
To increase the email open and click-through rates, you need to prepare the content in a personalized way and send that email with a punchy subject line. Before sending those personalized holiday sales emails, you also have to research the shopping history and behavior of your subscribers/customers.
The research will help you to create segments of the email lists. By creating segments, you can make email contents that your customers will find exciting and relevant to them.
The most common segmentation and personalization can be done by dividing the customer list into males and females. You can create a different email for males by including gift suggestions for women, kids, or friends, and to distract them more, you can add irresistible electronic device offers. And this will make you sure that the male category will love your promotional email and come to your website and purchase.
Similarly, add some gift suggestions for men, kids, family, or friends for the female group. Then, with some additional research, make it personalized by adding deals of products they will surely not ignore. For example, a huge discount on accessories or fashion products.
Target After Christmas Holiday Sales
When you plan to work on email marketing for Holiday, include the other Festive Days coming next, such as Boxing Day and New Year. No doubt that Christmas Day is the main focus of many online retailers like you, but don’t neglect the customers shopping on other festive days to stand out from the rest of your competition.
If you are going to close your store or business after Christmas Day till New Year Celebration, you can plan and prepare the campaigns in advance and schedule them not to miss any opportunity.
Share with Social Media
With Christmas Day a few days away, you may have been sharing the social media links within your holiday sales email. The links for Social Media profiles help you allow your customers or subscribers to visit your profile, see the product offers or promotions and make the purchase.
To increase the visitors or bring the subscribers to your eCommerce website and make them purchase the special festive products, you must link your email marketing with the social media platforms.
As said earlier, email marketing is the best way to promote your Christmas Day Sales. So, include the above-discussed tips in your email marketing campaign and see an increased sales and conversion rate this festive season. If you need any help while implementing these tips into your Magento eCommerce store and want to add a personalized touch, we would be happy to help!
Author Bio: Darshit Parmar is working as a Magento eCommerce Consultant at M-Connect Media. He has gained expertise and experience in PHP programming, open-source technology, and internet marketing projects within his nine years of tenure in the Magento, eCommerce, and SEO industries. Along with managing the marketing team, he shares his knowledge through M-Connect Media’s blog page and guides his Global clients with the eCommerce UI and UX solutions.