TikTok continues to grow its popularity with skillful content creators and brands. Businesses use this social media platform to increase engagement rates and grow their audiences by reaching out to millions of people. TikTok gained more than 800 million active users monthly with a short video in less period. TikTok gives satisfaction with the videos to audiences who have the intention to buy a product.
When you post content on TikTok, it helps your video go viral overnight if the concept is interesting. Still, some people think that TikTok is only for making lip-syncing videos and entertaining people. But the fact is, it has a great marketing strategy, giving way for businesses and brands to grow.
Let us see the importance of TikTok marketing and improve your business to stay ahead of the crowd.
TikTok – Easy To Use
TikTok is a unique platform where all kinds of people can access this application easily. You can see endless engaging videos according to your interest once you open TikTok. Move on to the “Discover page” to watch plenty of videos. It would be best if you are no worried that you will be limited to videos to the people you follow. The specialty of TikTok is, you will get a chance to see all popular and trending videos.
The preferences for each TikTok user may differ. After creating your account, you can see the recent updates of your favorite channel. When the particular channel uploads any update, you will get notified and can immediately watch the video to enjoy. TikTok is a great platform to grow your popularity. You can make a video for 15 seconds with engaging content that fits your business to make your brand popular among varieties of audiences.
Target Audiences
Though TikTok was an application developed by China in 2017, it became viral all over the world. Later, within a short span, TikTok grew as one of the leading social media networks. It is a combination of Instagram, Facebook, Twitter which is formally known as Musical.ly.
Implementing your marketing plan on such an engaging platform becomes the biggest challenge for brands. It isn’t easy to reach all the people on TikTok because of the different interests of each user. So instead, know the audiences who show interest in your business and target them to convert as your follower.
If your audiences are young, it becomes a great advantage for your business to gather people to your TikTok account. More than 60% of TikTok users in the US are under the age of 18 to 29. TikTok converts as an engaging medium for brands to explore their knowledge if they know they are young. Prepare your content that suits your audience’s interest in receiving TikTok views for your engaging video and improving your visibility.
With an effective marketing strategy, you can easily find a way to increase your sales conversion among your potential audiences.
Ways To Enhance Your Business
TikTok is a growing platform that becomes an engaging tool for businesses to promote their brand. Here are the four simple ways to make your brand popular on TikTok using its advantages.
1. Make Attractive Bio
The profile means a lot for businesses to convert a visitor into a follower. TikTok allows you to write 100 characters on the bio page. Make the content short and attractive by telling audiences about your business or brand. The first impression will always be the best to maintain a good relationship with your audiences. The important things to fill out in your TikTok bio:
- User name: Choose the word related to your brand name or exactly the name of your business for easy remembrance.
- Profile picture: If you have a logo for your brand, set it as your profile picture to recognize you easily by your audiences.
- Contact info: People find it easier to contact you quickly when you provide either the mail id or mobile number.
- Link: Like Instagram, you can include a link on your profile. Provide the link according to your goal (give a website link if your goal is to increase website traffic or the landing page to increase conversions).
2. Keep Updating On Trends
As everyone knows, TikTok is all about trends. People gather on this application to watch favorite videos and trending soundtracks. Find the popular videos by watching the “For You” page on TikTok. The FYP has plenty of videos, where the TikTok algorithm pushes the top-ranking videos to display first.
When you scroll down the FYP and find a song or video repeating, it is the trending video. Use the trending soundtrack in your content to increase your engagement. If many people watch your video, your content will get a high ranking and displayed on the FYP. But the trends keep on changing once a week. So watch FYP regularly and follow the trends to make your video famous.
3. Importance Of Challenges
Challenges are more popular on TikTok to engage you with your potential followers. There are two ways to bring popularity for your brands through challenges. One is participating in available challenges, and the other is creating your own challenge. On FYP, there are thousands of challenges done by different kinds of people. Choose the challenge related to your brands because you will have the target audiences on your partner’s page, which helps grow your follower count.
The other to create engaging challenges. Since there are many challenges, you can reach your challenging video to many people only if it is entertaining and exciting. Create a simple challenge where all ages of your target audiences can participate in it. When a user participates in your challenge and uploads it, their followers will get a chance to view your entire profile. If they like your content on your TikTok page, there is no doubt in gaining potential followers.
#4. Work With Influencers
A great option to promote your brand to a wider audience is by combining it with influencers. TikTok has influencers with a large fanbase, and be careful while choosing influencers for your brand. Choose them as your influencer if their followers are your target audiences. When you combine with influencers, they will mention your business or product in their original content. Since their followers trust them, you will quickly gather the attention of those followers to your account.
Once you collaborate with influencers, it is best to let them decide how to introduce your product to their followers. Finding micro-influencers will be best because they suit your budget and also deliver loyal followings to your brand.
Wrapping Up
TikTok is a platform for entertainment and the best place to get brand reach for your business. Since there are millions of audiences globally, make your content exciting to catch the eyeballs of your target audiences and increase conversions. Follow the above points to grow your business with potential followers. Stay ahead of the competition by using this fantastic marketing platform.
AUTHOR BIO:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.
