How to Boost Ecommerce Sales in 2022
SEO is an ongoing practice and is one of the most important components of making an eCommerce business successful. If a buyer goes to search for your product and can’t find it, you are missing out on revenue opportunities. Therefore, an intelligent business strategy prioritizes SEO, and companies should always think about what words or phrases your target audiences will use to find your brand or products.
If you’re asking yourself how to improve eCommerce sales, SEO is one of the best ways to organically drive traffic to your site.
Here are eight tips to optimize SEO in 2022 that will help you increase website traffic.
Analyze organic keywords
Discover what keywords drive customers to your website—audit organic keywords to learn which have the highest search volumes and intent behind a search.
Update meta descriptions
The meta description is the block of text that appears after your content title. Please update it to reflect products or positioning and clearly state why a user should click to read more.
Repurpose old content
Old content doesn’t have to stay old, especially if it deserves more attention. For example, convert old blog posts into a video, transform white papers into podcasts or create audio versions for them.
Add alt text to images.
Alt text (alternative text) is a short description of an image. When posting new images to your website, including targeted and descriptive keywords, they’re easily found on search engines.
Include more links
Link whenever appropriate. Google crawls each page on your site and wants to see that you’ve linked to other articles around the one you’ve posted and helped them understand your content. We’re linking in this text to give you an example.
Fix dead pages
Avoid sending visitors to web pages that don’t exist. Instead, periodically check for backlinks to dead pages and reroute them to similar offerings or something topic relevant, so visitors have reason to stay engaged.
If your business has a physical location or services in a specific area, show up under local search queries. It’s less competitive than broad searches, so you’ll be more visible.
Mobile-first approaches are becoming more critical. For example, Google looks at your mobile content when indexing, optimizing it as a priority, so it’s crawled and ranked by search engines.
These 8 SEO tips are fundamentals of what should be a much larger search engine optimization strategy. Some you may think because you’ve done it once already, that’s good enough. It’s not. SEO is an ongoing practice and, if done correctly, can make a significant impact on your website traffic.
Want to peek at what keywords are driving traffic to your site? Sign up for this free SEO tool for eCommerce.
Want the quick version of this blog? Then, check out the SEO Tips for 2022 Infographic. It’s easy to share.