Did you know that 86% of businesses use videos as part of their marketing strategy? 92% of marketers claim that a video marketing strategy is crucial in their digital advertising. This is because it’s an engaging tool that creates a personal connection with the user.
Videos offer businesses the chance to showcase and highlight the most important aspects of their company in a fun and interesting way that hooks viewers in. Consumers spend, on average, a staggering 100 minutes watching videos every single day, and your video could be one of them.
We’ve put together some tips for video marketing to show you how to run an effective and successful video marketing strategy.
1. Identify Your Goals
To really make your video beneficial to you and the consumer, you’ll need to consider your video’s goals. What are you trying to achieve? What do you want to say?
To make sure you are focusing on the right content, it’s wise to look at your marketing funnel. This is a model that concentrates on the potential consumer’s journey. The stages of this process look at awareness, consideration, and decision.
Awareness highlights a problem that the potential buyer might have. Your video will introduce the consumer to your brand and keep them engaged. The consumer will then consider their options to solve the dilemma, which is why you want to be at the forefront of their mind.
Finally, they will reach the decision stage where the buyer will realize your company is the solution to the problem. You will need to showcase why your brand should be chosen instead of your competitors.
2. Establish Your Target Audience
To really see the benefits of video marketing, you will need to think about your target audience, which plays a crucial part in the process. This is usually established when the product is being made and therefore should apply to the video.
A target audience will help you determine which stage your audience is at within the marketing funnel. It will also help you decide where you should distribute your video, like Facebook or Instagram.
3. Schedule Your Video Marketing Strategy
Creating a posting schedule will not only be useful for your consumer but for your brand too. Random videos will not work as effectively as strategic, regular posts, so developing a schedule is the perfect way to keep your audience engaged and in their mind.
Brainstorm stories and ideas to use in videos and break them down into smaller parts. This will allow for multiple videos that you can post out each week. Building a schedule for your videos will help you keep on track and better establish your relationship with your audience.
4. Create a Hook Immediately
As there is an endless amount of videos saturating the world wide web, reeling in your audience with a hook will definitely help you stand out. Because there is so much content out there, it can be hard to keep your audience’s attention. With an attention span of only 8.5 seconds, it’s wise to engage the consumer immediately.
Create interest in the opening seconds to entice an audience, letting them know what your brand does and how you can be of service to them. They want to know that you will be worth their time if they continue watching.
5. Shine Through With Stories and Personality
Storytelling is an essential part of advertising, especially when it comes to videos. Find ways to make your story interesting whilst still highlighting the key services of your brand. People want to connect and be understood, so develop your story with this in mind.
It’s also wise to think about how you can tell a compelling story without audio, as some consumers might be unable to use volume. Creating a video that doesn’t always require sound can be effective in the long run.
6. Make Tutorials and Demos
Depending on your brand offers, making tutorials or demos can be a great way to explain to your consumer what you do. Tutorials or demos can give consumers confidence in buying, allowing them to view products before purchasing. This can translate site visitors into sales.
7. Call to Action
This part is just as important as the rest of the video. There’s no point in creating a video without then telling potential customers what they should do next. You want the buyer to follow up with an action like visiting your website or social media pages.
You can either add text to instruct people on what to do next or verbally encourage them to chat in the video.
8. Hire a Video Production Company
Hiring a video production company can be a great way to make your video stand out. Providing professional quality and quick turnarounds while taking the advertising time off your hands, a production company can be a hugely valuable part of your video marketing strategy.
So, what have we learned?
When it comes to digital advertising, make sure a video is at the top of your marketing list. You want to entice buyers, educate them and establish yourself as a brand so that customers will invest in you, hopefully for a long time. Follow these simple steps, and you will have a successful video marketing strategy in no time.
Keep reading our blog for more marketing tips.