By 2027, the vape and e-cigarette market is predicted to be worth $67.31 billion. This represents a growth of 23.8% between 2020 and 2027. Both the continued legalization of cannabis in states and the number of Americans willing to try vaping to quit smoking are driving this upwards trend. There are many successful online and brick and mortar vape shops, making the competition intense.
To succeed in the vape market, both brick and mortar and online vape stores must employ successful marketing strategies. Several strategies can be used to promote a vaping shop; however, some are more successful than others. This guide will help you to determine the best strategy for your business.
Search Engine Optimization (SEO) for Vape Shops
SEO begins and ends with your business’ online content. Search engines such as Google and Bing rank websites according to their content. The better and more popular a site’s content, the higher they come up in the search. This drives traffic to the store.
When it comes to the type of content, niche content may prove a better strategy than general content. After all, while some people may search just the term “vaporizer,” many more search more specific terms, like “best budget vape mod.”
Beware of keyword stuffing as a marketing strategy. Google and Bing have gotten hip to this technique, and it can affect your ranking. Repeating the same keywords just to impact search results is a huge detractor in your content, which can make it not as engaging to your potential customers.
Social Media Marketing is Important
Almost everyone these days has a smartphone that they use to stay in touch on social media platforms like Facebook, YouTube, Snapchat, Instagram, and Twitter. As such, it should play an essential role in any business owner’s marketing strategy.
Take this into consideration. Just one “like” on Facebook can lead to 200+ additional views of a business’s website. In addition to this statistic, 69% of customers are more likely to visit a local shop that has a social media presence.
Not only does a social media presence help to market your business, but it can also help you to interact with your customers. Customers are more likely to return to a store where they feel that their voice is heard. Utilize Facebook and Twitter to engage with your customers to learn about their wants and needs.
Utilize Business Directories to Your Advantage
Google and Facebook don’t want to accept a vape shop’s money for prime advertising placement. However, Yelp is a different story. On Yelp’s search results page, a vape shop can pay for a more prominent placing. With more than 100 million unique monthly visitors, Yelp can help to drive business to your store. Yelp also allows for customers to leave reviews, which can also help drive traffic to your store.
While you may not be able to pay for advertising on Google, you can register your business with Google MyBusiness. When Google detects a local search, an algorithm will then display local business results for the keywords that are being searched. Making sure that your business will show up in these results is key to getting found.
In the era of Facebook and other social media platforms, email marketing may seem a bit dated. However, this venue should not be immediately discounted. If you have an online store, you may have encountered a problem with abandoned shopping carts.
One way to decrease the chances of abandoned carts from occurring is a strong email marketing campaign. This keeps the customer on your radar while also introducing them to your brand.
Customers are also particularly willing to give an email address at checkout, especially if it is used to make them aware of sales and new products.
Social media influencers have a lot of credibilities when it comes to marketing. Getting a social media influencer a free product to review can lead to a significant boost in business. They often make posts on platforms like Twitter, YouTube, Facebook, and Instagram. A positive review from a well-known influencer can drive business your way since they often have thousands and sometimes millions of followers.
Contrary to popular belief, print is not as dead as it seems. The vaping industry’s challenges in marketing and advertising have made an industry that takes care of itself. Industry magazines have been established that make prime advertising and marketing opportunities. Local newspapers often welcome advertising revenue from local businesses, including vape shops.
With the popularity of vaping, it should come as no surprise that there is a multitude of review sites online. Several have branched out to YouTube, making videos telling the pros and cons of vape mods and vape juices as well as writing up detailed print reviews. Since many vapers are tech-savvy, they often visit multiple review sites before making a purchase. Consider getting a mod or a vape juice to a reviewer so that they can tell your customers all about it.
A critical facet of the vaporizer industry is vape culture. This market is best reached through blogs that cater to those who are interested in the various mods, vape juices, and products available to them. Writing a blog on a vaping website helps both your business and the website. Your name gets out to an audience, driving traffic to your store, and the site gets quality content.
Marketing is a crucial component of any successful business. With the rise in popularity of vaping and vape shops, it is essential to employ several different marketing strategies.