Setting up an eCommerce business is a very straightforward process nowadays. There are ready-made stores available which you can even customize according to your products. However, while setting up a product is easy, marketing and branding remain challenging as ever. Why? The answer is that the business has little to no knowledge about branding.
They select strategies that are not effective or as per their requirements. So, the best approach is to hire a marketing company. If you are in Dubai, you can google eCommerce website design Dubai, and it will give you a list of companies that not only do the eCommerce website designing work but also market it. Whether you hire a third party or do the work in-house, you need to familiarise yourself with branding strategies.
How to Market your eCommerce Business
There are several ways to brand your eCommerce store, including:
1. Original Design
We want this opportunity to highlight a highly prevalent fraudulent activity in website designing: code copying or replicating another website. When starting a business, you might hire someone to develop the website. There are cases where people have replicated another website and shown it as their work. Website plagiarism can land you in a world of trouble. So, when you Google’ eCommerce website design Dubai’, make sure that you hire a reliable company. When the design is unique and complements the product you are trying to sell, it will create a good perception. It will help with branding.
2. Original Content
The original content is as important as the original design. Having a blog section on your eCommerce website is better for uploading informative articles related to your products. The content on other website pages needs to be unique too. Otherwise, Google will punish you, and the website may not appear on Google Search Engine Results Page (SERP). Content is a great way to market your eCommerce store. The way you produce content can bring or drive away customers. If the content is engaging, the customers will associate it with your product. Ultimately, it helps build a strong brand image.
3. Affiliate Marketing
Suppose that you sell women’s beauty blogs. There is a high probability that women who buy these products read beauty blogs or visit them. If not blogs, they might follow bloggers on Instagram, Snapchat, or other social media channels. Social media influencers may charge a lot of fees depending on their following. If you can afford it, ask them to market your products. If they prove unaffordable, you can opt for guests posts on websites related to the beauty niche. When women come across your products across various platforms, they will develop a positive image. In other words, your branding gets a considerable boost.
4. Search Engine Optimisation
Users go to Google to search for their desired product. Research indicates that they will only open the first few links. It shows that websites that rank highly drive the highest percentage of internet users. Therefore, a business must invest in SEO to see a substantial increase in website traffic. Also, people associate website ranking with trust and credibility. So, the higher the rank, the better it is for the website’s branding.
5. Social Media
We might hate social media for several reasons. However, the problem is that it has become a necessary evil. If a business is not on social media, customers think of it as illegal or shady. Thus, they shy away from it. So, you must market your eCommerce store on social media, especially Facebook. Do not avoid opting for paid advertising. Facebook’s Ad Manager has made it a whole lot easier to market products. When people come across your brand on social media, the branding will come naturally.
6. Customer Engagement
We all love a brand that replies to our comments or responds to feedback, right? Do the same on your eCommerce store’s social media channels, website, and other channels. When you engage with the customer, you are increasing brand loyalty and customer satisfaction. When these two are on the rise, your branding will improve. You can even feature customer testimonials for customer engagement. Lastly, always reply to negative feedback and try to improve the business.
If you genuinely want to be seen as a top brand that customers can rely on, collaborate. What do we mean by it? Suppose that you sell men’s clothing. You can collaborate with brands that sell men’s sunglasses, shoes, watches, or anything else. Strong collaborations will improve brand visibility. When customers keep coming across your brand with other reliable brands, the branding improves.
8. User Experience (User Experience)
While it is last on the list, UX must be a top priority for all website owners, especially eCommerce. Use all the available data and conduct surveys to improve UX. When a customer feels that the website is easy to browse and can easily find the relevant product or information, the UX is perfect. Such customers will keep coming back to your eCommerce store. Over time, you will need to make tweaks. So, do not rest on your laurels. With good UX, the branding will come easily.
It is the end of today’s blog post. If you have any questions in mind, feel free to let us know. Lastly, when launching a website, always hire a reliable website development company. Otherwise, you will run into issues. Thank You.