According to Forbes, lead generation is extremely important for marketers and the companies they intend to grow. Generating leads helps enhance your company’s brand awareness and potential client’s interest in the products or services you offer. In addition, when implemented correctly, lead generation approaches can help establish healthy relationships with potential clients.
Below are unique and effective strategies to generate leads for your business brand.
1. Establish a Call-back System
A call-back system offers potential customers an opportunity to engage on a call with your firm’s sales personnel. Studies indicate that 75% of clients prefer phone calls as the fastest way to receive a timely response. The call-back system indicates a call widget to users who are highly likely to be converted. In addition, it offers a distinctive strategy to integrate a personalized touch to your web page’s user experience, helping generate more leads.
Another helpful strategy is setting up voice broadcasting services to enable your sales team to send personalized voice messages to mobile clients. Ultimately, a powerful and dynamic voice broadcasting API will allow you to remain connected to your clients.
2. Generate Value-oriented, People-centric Content
Ensure you generate value-oriented, people-centric content based on your unique customer’s journey across the different platforms. So often, businesses take a lot of time being product-centric in the content they create without aligning their products to address customer needs. By adopting a value-oriented strategy to content marketing, your business will seal the trust disparity and reduce the sales process. In turn, this will help convert visitors into leads for your brand.
3. Give out Discount Coupons
You can convert visitors who have an interest in what you’re offering by giving out discount coupons as your lead magnet. In turn, this will entice valuable leads in the long-run and short-term. In the long run, you’ll have engaged an individual keen on purchasing from your brand. Likewise, in the short term, you’ll be able to convert bottom-of-funnel prospects instantly.
4. Develop a Referral Rewards Program
Another way to generate leads for your brand is by creating a referral program whereby your existing clients bring leads in exchange for a reward. Often, prospects prefer and trust recommendations suggested by relatives, colleagues, or friends. Therefore, motivating your existing clientele base to create awareness concerning your brand can be an excellent way to generate leads for your business.
5. Leverage Automated Chatbots
You may not always be available to provide instant responses to prospects who visit your website or social media platforms. Therefore, using chatbots can help you enhance your lead generation campaign. The strategy is perfect for building close relationships with prospects because chatbots are available 24/7.
However, avoid over-relying on chatbots to run your lead generation campaign entirely. Instead, it is recommended to utilize chatbots in the initial phases to keep your prospects engaged before human sales agent starts to engage them. Maintaining the balance between chatbots and human sales representatives is crucial as prospects prefer being attended to by humans.
6. Use Social Media Networks to Relate and Engage with Your Prospects
Social media platforms offer several opportunities for companies to initiate a dialogue with prospects and generate new leads. You can begin by creating a Pinterest account, Twitter profile, Facebook page, YouTube channel, or LinkedIn account where you can engage your audience. Then, as you connect and engage with them, you’ll be able to funnel them to convert them into leads for your brand.
7. Organize and Host an Event
Lead generation campaigns can take place online or offline. Therefore, you can organize and host a physical or online event to engage your prospects while recording contact details during registration. Later, you can use the captured contacts to funnel the prospects and convert them into leads for your brand.
8. Leverage Search Engine Optimization to Generate Leads
It is important to ensure when potential clients search for your product or service on the internet, they can quickly locate you. Also, make sure you do keyword research to determine what terms your prospects use when searching for a product to buy. Here, tools such as Google Ads Keyword Planner or SEMrush can be useful. Ultimately, using the right phrases that prospects use when searching can help generate leads for your brand.
Today, you can employ several strategies to generate leads for your business brand. Some of these strategies include organizing and hosting events, using automated chatbots, and creating referral reward programs. Overly, proper lead generation strategies can help your business grow by increasing your customer base.