Hardly anyone in the online business doesn’t understand the importance of SEO and hiring a good SEO company. But, there is no single SEO company; rather, there are hundreds of them, and obviously, not all are that good. Thus, it becomes confusing and overwhelming to pick the right.
8 Questions to Ask When Hiring an SEO Company
To simplify it, you should note the following eight questions to ask when hiring an SEO firm for your business. Based on this questionnaire, you can then make an informed choice.
Do You Understand What I Expect of You?
Before starting the hiring process, you should be clear about what you expect from them and ask them if they understand your goal. You may want to build a reputation and brand name or be interested in venturing into new geographies. If you are clear about your goals, it will be easy to communicate them clearly across the table. SEO comprises multiple tasks, d not all companies are good at every aspect of it. Depending on your goal, you can shortlist those who are good at it.
Why Are Your Services Good for My Business?
Some SEO companies have made a name for themselves for all the right reasons. But, it is quite possible that they are not apt for your business size or goals. It is also possible they are big just because of some partnerships or alliances and are not competent enough. Thus, you should do your research and ask them what tools and strategies they will use for your business.
How Will You Work on Improving My Ranking in SERP?
SEO requires a combination of tasks, which includes keyword search, guest posting, link building, blogs, etc. The company should be able to tell you what strategy they will follow to improve your business ranking in the SERPs. However, if they guarantee you a number-one ranking and that too quickly, then you should avoid hiring them. It simply means they are unethical people. It is like someone promising to double your money in 3 months, which is impossible.
Are You Aware of Search Engine’s Latest Algorithms?
Search engines keep changing their search algorithms, and the SEO world has to keep itself updated to comply with their rules and changes. This is important; otherwise, no SEO strategy will work effectively. Ask them if they keep themselves updated.
How Experienced Are You in Improving Local SEO?
At times, businesses focus more on local markets; for that, the SEO company they hire needs to work on local SEO strategies, which are slightly different. If your business needs that kind, ask for their local SEO experience.
How Will You Access the Success of SEO Strategies and Campaigns Implemented by You?
It’s important to devise the right strategy and implement it and see if it is going along the right path, giving you the desired results. The SEO company in India that you hire should be experienced in using data collection and analysis tools. They should be able to track the campaign at every step and figure out the bottlenecks so that corrective actions can be taken immediately.
Can You Give Me Some References?
Any reputable and genuine SEO consultant will be open to providing you with references to its former or current clients. You can then contact these references to gauge how effective the particular agency or consultant was in improving their online visibility. The references might not share the specifics, but they will be able to tell you for sure if there was a positive impact on their rankings, conversion rates, and revenue due to the SEO efforts of the agency under consideration.
Will You Keep Me Informed and at How Often?
The SEO campaign might require several changes, like changing the existing web page coding. You should ask them if they take prior permission and update them on all the changes they make. You should also be clear about how they will communicate and how often. The companies prefer different communication modes – for instance, some prefer to do it via mail or Skype, while others prefer to call over the phone or meet in person. You should be aware of the communication medium so that you are on the same page.
These are a few of the questions you should ask outrightly when hiring a company for the SEO requirements of your business.
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