There is hardly anyone in the online business who doesn’t understand the importance of SEO in India and that of hiring a good SEO company. But, the fact is there is no single SEO company in India; rather there are hundreds of it and obviously, not all are that good. Thus, it becomes confusing and overwhelming to pick the right. To make it simpler, you should make note of the following 8 questions to ask when you are hiring a SEO firm for your business. Based on this questionnaire, you can then make an informed choice.
Do You Understand What I Expect of You?
Before starting the hiring process, you should first be clear of what you expect from them and then ask them if they understand your goal. It is possible that you may want to build a reputation and brand name or are interested in venturing into new geographies. If you are clear about your goals, it would be easy to communicate it clearly across the table. SEO in India comprises of multiple tasks and not all companies are good at every aspect of it. Depending on your goal, you can then shortlist the ones that are good at it.
Why Are Your Services Good for My Business?
There are SEO companies that have made a name for themselves and for all right reasons too. But, it is quite possible that they are not apt for your size of business or your goals. It is also possible that they are big just because of some partnerships or alliances and are not competent enough. Thus, you should do your own research and ask them what tools and strategies they will use for your business.
How Will You Work on Improving My Ranking in SERP?
SEO in India requires a combination of tasks, which includes keyword search, guest posting, link building, blogs, etc. The company should be able to tell you what strategy they will follow to improve your business ranking in the SERPs. However, if they guarantee you number-one ranking and that too in a short time, then you should stay away from hiring them. It simply means they are unethical people. It is just like someone promising to double your money in 3 months’ time, which is impossible.
Are You Aware of Search Engine’s Latest Algorithms?
The search engines keep changing their search algorithms and the SEO world has to keep themselves updated in order to comply with their rules and changes. This is important; otherwise, no SEO strategy will work effectively. Ask them if they keep themselves updated.
How Experienced Are You in Improving Local SEO?
At times, the businesses focus more on local markets and for that the SEO company they hire needs to work on local SEO strategies, which are slightly different. If your business need is of that kind, then ask for their local SEO experience.
How Will You Access the Success of SEO Strategies and Campaigns Implemented by You?
It’s not only important to devise the right strategy and implement it, but it’s also important to see if it is going along the right path giving you the desired results. The SEO company in India that you hire should be experienced in using data collection and analysis tools. They should be able to track the campaign at every step and figure out the bottlenecks so that corrective actions can be taken immediately.
Can You Give Me Some References?
Any reputable and genuine SEO consultant will be open to provide you with references to its former or current clients. You can then get in touch with these references to gauge how effective the particular agency or consultant was in improving their online visibility. The references might not share the specifics, but they will be able to tell you for sure if there was a positive impact or not in their rankings, conversion rates and revenue due to the SEO efforts of the agency under consideration.
Will You Keep Me Informed and at How Often?
The SEO campaign might require a number of changes like changing the existing web page coding. You should ask them if they take prior permission and update on all the changes they are making. You should also be clear about how they will communicate and how often. The companies prefer different communication modes – for instance, some prefer to do it over the mail or Skype, while others prefer to call over the phone or meet in person. You should be aware of the medium of communication so that both of you are on the same page.
These are a few of the questions that you should ask outrightly when you are hiring a company for the SEO requirements of your business.