Marketing projects can be done in two manners — in-house or outsourced. You must handle resources and tasks with great care to accomplish a marketing project. First, roles must be divided, time must be managed, and then, finally, resources should be assigned. All this calls for proper workforce management to complete the project within the stipulated timelines. Here are eight workforce management tips to help you handle a marketing project more efficiently.
8 Project Management Tips to Handle Marketing More Efficiently
1. Establish a robust team
The best way to run a successful marketing campaign is by establishing an effective team. Of course, you can’t do everything yourself, nor should you try it. Instead, delegate tasks among team members so that each person has something specific to do to meet the project goals. It will help ensure that everybody is doing their part and helps keep things running smoothly during the entire process.
2. Develop an effective project workflow
This is one of the most important steps in managing a marketing project. Workflow management is important to ensure you’re on time and within budget.
Here are some tips to help you develop an effective project workflow:
- First, define the scope of your project clearly.
- Ensure that all stakeholders are involved in defining the project’s scope so that everyone has a clear idea of what needs to be done and how much it will cost.
- Plan for contingencies.
- Create a schedule with deadlines and milestones so that every team member knows what they should be doing at any given time during the project duration. This will help avoid any last-minute changes or surprises that can throw off your timeline.
3. Create a communication platform for the team
The success of your marketing project depends on the level of collaboration between the marketing team members. A good communication platform will help you to organize and manage the workflow, collaborate with other departments and keep everyone updated about the latest developments.
There are many tools for teams to choose from, but some of the most popular ones include the following:
- G Suite tools (Google Docs, Sheets, Slides)
4. Define clear and achievable goals for the project
Marketing projects can be complex, especially when it comes to defining goals. First, make sure you define clear goals for each task in your project and identify the KPIs (key performance indicators) for each task. For example, if you want to increase sales by 10 percent, then identify how much sales should increase for you to achieve this goal. Once you have set these targets, make sure they are realistic and achievable so that you don’t waste time and resources on tasks that will not bring any results.
5. Delegate tasks effectively
Project management is a key skill for any marketing professional.
As you know, many of your tasks are repetitive and can be delegated to others. However, ineffective delegation can cause bottlenecks throughout your team, so it’s important to know how to manage a project well.
Here are some tips for better project management:
- Plan and set realistic deadlines.
- Delegate tasks effectively.
- Create a schedule with milestones and deadlines for each phase of the project so that everyone knows what’s expected of them and when they need to deliver their work.
6. Be flexible in your approach
One size doesn’t fit all — this applies to how you set up your team structure and plan out specific tasks within your project scope. For example, if one member of your team isn’t performing well or isn’t able to meet deadlines, consider adjusting how you handle each task so that everyone can continue working at full capacity until everyone completes their part of the project successfully rather than trying to work around someone else’s limitations or needs.
7. Conduct regular training sessions
Marketing is an ever-evolving field, so team members must constantly learn new skills and gain exposure to new trends and technologies. You can accomplish this goal by conducting workshops or hosting monthly lunch-and-learns where employees can attend presentations about industry trends or get one-on-one advice from experts in their field of choice (for example, email marketing specialists).
8. Use the right tools and technology
It would help if you understood how your team works, so you can understand which tools will improve their lives. For example, some people work best with one-on-one meetings, and others prefer group meetings. Some people like to talk on the phone, while others prefer texting or emailing.
The key here is to get to know your team and learn how they prefer to communicate with each other. Then use the right tools for each team member, so everyone feels heard and engaged in the process.
Ultimately, if you want your marketing projects to run smoothly, your workforce should do everything possible to make it happen. Taking these eight tips into account will help ensure you maximize the efficiency of your marketing team and hopefully reach the success you’re looking for with your project.