Motion graphics video is an animation technique that turns static graphic design elements such as shapes, objects, and text into animation and movement.
As the owner of a growing business or a marketer for a big brand, one of the biggest goals you work towards is to develop engaging marketing content. It helps companies to delight your customers better, stimulates them to make an action or a purchase, and shows them a concept from a different perspective.
While there are plenty of content marketing strategies you would be using, such as blog posts, social media feed, infographics, etc., one trend that has gained popularity among marketers is motion graphics video.
Incorporating motion graphics in the video helps you:
- Draw your viewer’s attention to the critical points and facts
- Break down complex ideas to make them easy to understand and memorable
- Inject life into your story
While motion graphics video is mostly associated with videos, many brands have also used them successfully for creating moving logos, GIF’s, social media posts, and launch pages for their mobile applications.
7 Different Ways to Use Motion Graphics Video
Motion graphics animation can be incorporated into a variety of video-types and other forms of digital marketing content to meet the following marketing goals:
To explain a concept: One of the most common use-cases for motion graphics video is for creating power-packed explainer videos.
According to Forbes, viewers retain 95% of a message when watching it in a video while only keeping 10% when they read it.
These are short videos that explain a concept, idea, or new product or service simply and effectively. By employing motion graphics in videos, you can draw your viewer’s attention to support a point and emphasize essential facts. https://youtu.be/QADSH8XYx_A
Dropbox was a novel concept at its launch, so it employed motion graphics videos to simplify its users’ ideas.
- To make them feel an emotion: Another significant usage of motion graphics video can be seen in Emotive Videos to make them feel an emotion. In this type of video, the marketer’s objective is to generate awareness about a cause or a social taboo, stir a positive or negative sentiment in the viewers’ minds, and drive them towards a particular action. Motion graphics animation works for such video-types because animations, sound effects, and voiceover can be adjusted to capture the viewer’s attention and create a profound and lasting impact. https://www.youtube.com/watch?v=wPkHFQWVw4o&feature=youtu.be This video uses only motion graphics and a voiceover to convey a strong and vital message brilliantly.
- Branding & Product Marketing: The usage of motion graphics videos for promotional videos can be in commercial advertisements or a detailed overview of a product or service through marketing videos. By adding motion graphics in the real-life video, your videos can be made fun, engaging, and entertaining, helping to drive up conversions. https://vimeo.com/105699952 Beech-Nut effectively uses motion graphics animation to communicate how their product is made using fresh and natural ingredients and is beneficial for babies, thereby effectively branding their products to young mothers.
- To provide instructions: Often, when consumers read an instructional document such as usage guidelines, they get so confused with the amount of text and instructions that they end up looking for instructional videos posted by other users online. Motion graphics video can help you create instructional videos for your product or service to guide your new customers. Using motion graphics for instructional videos makes your content more accurate and memorable. https://youtu.be/WB370ewOklw Paypal uses motion graphics video to make users understand how their model works in a step-by-step approach.
- Storytelling in movies: One of the oldest applications of motion graphics can be seen in movies in the form of title introductions, transitions, and ending. The main objective of using motion graphics in videos (movies) is to narrate the movie’s story as it transitions from one frame to another. A well-put together movie with the perfectly-timed text graphics movement makes it interesting. Still, it also turns it into a piece of art. https://youtu.be/zzH4rV08TLI An intro and a title sequence combined, Into The Spider-Verse, brings you up to speed through glitch action and halftone visual sound effects to make the film feel like a comic, with a recreation of iconic scenes the Spiderman franchise. This piece sets the mood for Miles Morales’s introduction with minimal shock value and high levels of curiosity.
- To jazz up your business presentations: You can apply motion graphics video skills to get more out of every business presentation. It can be in the form of applying transitions to your slides or using animations to modify the shape and size of different graphic elements on your presentation. While PPT is the go-to tool for making presentations, Keynote is a powerful presentation software designed for Apple devices. Microsoft PPT has in-built animations applied to a text string or an object to emphasize or highlight it. Apart from that, various entrance and exit animations and transitions can also add motion and life to a boring business presentation.
- Add life to your logos: Last but not least, use motion graphics in videos to convey the story of your product or company through its most recognizable feature, i.e., its logo. Turn your static logo into one with motion and animations to truly reflect your product’s benefits or your brand’s personality. https://dribbble.com/shots/2229911-Google-Brand-System-Motion This animated Google logo effectively conveys all that Google can be and do for its consumers worldwide.
As you are now aware, motion graphics videos are a fantastic way to get your point across various video and non-video forms of visual content.
The best part about employing motion graphics in the video is that it injects life into your visual content, making it more impactful, memorable, and shareworthy.