eCommerce continues to grow at amazing rates. During the first half of 2021 alone, eRetailers earned over $220 billion; This is up over 3% from the previous start of the year and a sign that eCommerce has no signs of stopping.
It also means you must reconsider your conversion rates. Though just okay, you need to reach a bursting point to move your company to the next levels of income and success. To help out, here are seven ways to increase conversion rates on an eCommerce Site.
1. Determine Your Load Speeds
How you’re doing as an eCommerce entity and what’s required to improve comes from statistics. The number of clicks and conversions reveals your strengths and weaknesses. It starts with a review of your webpage load speeds through server-side tracking.
This is a third-party method of examining various statistics related to your website and its visitors. Usually, anything longer than three seconds causes a potential client to abandon the site. Additionally, this form of tracking has the potential of revealing if browser tags or other items are causing the issue.
2. Enhance The Interface And Operations
A well-designed website goes beyond a look. It contains two essential features. One is a simple user interface (UI). The other is the rapid gathering of information called the user experience (UX).
Together, these are the frontend and backend of a website. If one operation doesn’t work well, then it affects the other side’s works. Thus, slow load times result in UI delays. In the end, both must be thoroughly tested to ensure proper integration.
3. Get Users To Products With Minimal Steps
Online consumers don’t have the time for a leisurely review of your products. They need to get to what they need in the quickest way possible. Therefore, make this happen.
If you promote a product on your website’s home page, don’t make it complicated to see the full description. In other words, they don’t need to click through more than two pages to reach their destination. This confuses potential customers. In turn, they leave without a purchase.
4. Always Promote A Call To Action
A Call to Action (CTA) is the main way to close a sales transaction. It asks the visitor if they’re ready to take a leap and become a customer. However, the CTA has to be part of a full promotional push.
Showing your product with a CTA of “Buy This!” doesn’t work. You have to explain to the visitor how a particular item eases a pain point in their life. You include the CTA once this is addressed. Additionally, add a simple one-click button to get them to the sales page immediately.
5. Provide Free Incentives
Conversion rates tend to see an upturn when a free incentive is offered before or after the sale. However, the best way to cement a conversion is to provide this product without any limitations. Visitors get upset when you mention a free item only if they purchase something.
An eBook about your subject matter expertise is always a good idea. So is a free trial or consultation. To increase your conversion rates, ensure they provide an email address that goes into your mailing list.
6. Create A Mobile Application
Most customers rely on mobile applications to reach an eRetailer as opposed to a website. For them, it’s more convenient to swipe and tap than navigate a website. So, if you don’t have a mobile app, then it’s time to get one.
Fortunately, you don’t need to spend hundreds of dollars on a development team to create one. Online platforms are now available to build, test, and publish an application.
7. Make Your Website Mobile Ready
On top of a mobile app, make sure your website is mobile-ready. There are still some people who like to scroll through one of these eCommerce locations. By doing this, you provide the mobile user with two means of access.
In the end, you need to try all the options mentioned above to increase conversion rates on your eCommerce site. If one doesn’t work, then activate another option while you tweak the first. In general, multiple streams for conversion are the best.