The business sector is getting closer every day to being fully paperless. However, one thing from the past, the business card, will never go out of style, despite all the innovation and technology that keeps us moving forward.
However, you should be aware that your business card’s actual design affects how effectively it generates leads. For instance, blogs say people hold onto colorful cards ten times longer than regular white cards. This means that you must pay close attention to how your business card is made if you want it to result in sales. Here are the guidelines for beautiful business card design in 2023.
7 Rules of Stunning Business Card Design
Invest In Professional Printing
Sometimes all you need to make a strong first impression on potential clients and investors is a professional-looking business card you’d be glad to hand out as a representative of your brand. Kiasuprint.com can develop the ideal business cards for your organization if you seek low-cost yet high-quality business card printing options. And it’s a genuine investment. Every 2,000 business cards distributed has a 2.5% potential to boost a company’s sales. And with cheap, high-quality bulk printing readily available, that’s a significant percentage of savings.
Professionals are adept at creating successful business cards. Online printing services give you much flexibility in creating your design. Additionally, they take care of the technological aspect.
Make Your Business Card Useful
The ubiquitous nature of paper is one of its issues. Giving your business card a second use will help you reduce the possibility of it being recycled. Naturally, it would help if you exercise caution when designing a business card with a purpose because it should be pertinent to your company and your clients. There are many ingenious “useful” business cards, including seed packs, bottle openers, and cards that double as phone holders. Sometimes including function and form in a business card design can help to ensure that a potential customer saves your cards and that they spend more time looking at it and are more likely to remember it in the future.
Make It Tactile
You can design a more tactile business card by embossing or debossing text or designs on high-quality support with specific finishes. Using a die-cutting procedure to remove features from the card stock and leave a void is an even more eye-catching strategy to ensure your card spends more time in the hands of potential customers. You have two options for altering the shape of your card: either you can cut shapes out of the center or use a die to round the edges. However, as more printers provide laser-cut choices, producing a die-cut effect on shorter print runs is becoming more affordable.
Remember Your Basic Design Principles
A business card is just another piece of printed design collateral. This means that the fundamental principles of paper-based design apply when developing business cards. To keep your typography legible, keep it at a minimum size and keep your key copy at least 5 millimeters from the trim edge.
A grid is another tool that many designers find useful when creating business cards because it may help ensure proper alignment and a suitable hierarchy of information. They keep your design in proportion and make it appear professional. Grids can also use the Golden Ratio. This means that your business cards will be visually appealing to your customers.
Include The Basics
Your business card should pique the client’s interest. It should also inform them about your service. As a result, it should be memorable while not making their heads spin. A clear positioning statement about your company will explain what you do.
They will only need your name, title, business name, phone number, email address, and website to find you. The benefit of living in a technological age is that they’ll be able to find you with just a little information and a quick Google search.
Incorporate a QR Code
Graphic design is ever-evolving. It is no secret that business is changing as well. Consider updating your business card’s design to include a QR code to keep up with the times.
There are many advantages to using QR codes, including integrating your textual and online content and conserving space by giving users another platform to access information. A sleek, simple approach to enhance your game is to use QR codes.
Double-check Your Business Card Design
The last piece of advice on designing a business card guide applies to all print projects you undertake, but it’s so important that it merits repeating for business card design. Make sure you’ve double- and triple-checked every detail before sending your business card artwork to the print shop (or before printing many copies yourself if you’re printing your own).
Ensure all the information is accurate and that you have included all the necessary facts. Then, get a second set of eyes to ensure your design includes everything a user would. Lastly, double-check your spelling. Nothing is worse than receiving your cards back and finding a spelling error in your name, email address, or other information.
Every day, 27 million business cards are printed. Therefore, if you believe that business cards are obsolete, think again. Since 8 billion of the 10 billion cards manufactured each year are thrown away within a week, your business card design must be exceptional if you want to connect with potential clients. That means that 80% of business cards are lost. However, the use of business cards can boost sales. In other words, you want yours to be among the 20% people hang onto. Once more, you must ensure that the design of your business card is as good as it can be.