As a marketer, keeping up with all the new technologies and channels constantly being introduced can be challenging.
But one channel that has been around for a long time is SMS marketing. And despite its age, it’s still one of the most potent ways for marketers to reach their customers and build relationships with them.
We’ve compiled this list of 7 reasons you should actively use SMS marketing.
What Is SMS Marketing?
SMS Marketing, or short message service marketing, is a form of marketing that uses text messages to deliver information and advertisements to potential customers.
SMS marketing has been growing in popularity for years and is now one of the most effective ways for businesses to connect with their customers on a personal level. It’s also one of the most affordable forms of marketing available today.
How Does SMS Marketing Work?
SMS marketing works by sending out bulk text messages from a company’s mobile device or computer to a list of prospective customers who have opted in to receive these texts.
The recipient can choose not to receive any more messages from the sender at any time. So, for example, if they don’t respond after receiving an SMS message from your business, they won’t receive any more text alerts from you in the future.
Why Use SMS Marketing?
SMS Marketing is one of the most effective ways to get in touch with customers and ensure they are aware of your products or services. It is a great way to build relationships with your customers and understand their needs.
SMS marketing allows you to send customized messages to your customers, which can help them learn more about you, your company, and your offer. These messages can be sent anytime or night, allowing you to reach out directly to your target audience.
7 Advantages That Come With Using SMS Marketing In Your Next Campaign
SMS marketing is a great way to interact with your customers. It’s a fast, effective and reliable way to communicate with your target audience.
If you’re still wondering why you should use SMS marketing. Here are seven reasons why:
1. Reach Your Audience On The Go
SMS marketing is an excellent way for businesses to reach their customers on the go. Since it is a mobile-first communication channel, it’s more convenient for consumers than other forms of advertising. It also gives them more control over their campaigns.
You can also use SMS marketing for a variety of different purposes, including:
- Promoting products and services
- Greeting new clients
- Sending reminders about appointments or meetings
- Notifying customers about a sale or promotion
2. Save Money On Advertising Costs
SMS marketing allows businesses to reach their audience directly with no intermediary and at a fraction of the cost of other advertising options. For say, SMS text messages are much more affordable than Shopify automated emails or old calls, so businesses don’t have to spend as much money on this type of advertising.
It is estimated that SMS marketing costs can be as low as one to five cents per message, which makes it a cost-effective way to reach your target audience. The average cost for a standard text message is about $0.20, but this number can vary widely based on the type of service users and how many messages you send out.
3. Stay Top Of Mind With Customers
If you’re a business, you know how important it is to stay top of mind with your customers. So what is the best way to do so? Be there when they need you. That’s where SMS marketing comes in!
SMS marketing allows businesses to connect with their customers on a one-to-one basis at any time of the day or night. As long as the recipient has agreed to receive messages from the sender (usually done by asking for permission), they’ll get regular updates about new products or services.
4. Increase Customer Loyalty And Engagement
SMS marketing helps keep your customers engaged with your brand in a way no other channel can. You can send them coupons, discounts, special offers, or a friendly “welcome” message.
This kind of personal attention will make them feel special and encourage them to come back again and again. It’s hard to get this kind of reaction from other forms of digital marketing because they don’t allow you to interact with the customer in real-time.
5. Drive Sales And Boost ROI
Text messaging has been proven to improve conversion rates and drive sales. According to the reports, text messaging generates a 209% higher response rate than email, phone, and social media channels.
Text message marketing campaigns can help you increase your return on investment (ROI). More than half of all U.S. consumers use text messages as part of their mobile shopping experience, which means businesses can use them as another point of contact with customers who have already opted in for text messages from your brand.
6. Create Better Customer Experiences
In today’s digital age, customers expect more than just transactional emails. They want emails to be personalized. That’s why most businesses seek help from an email marketing agency.
However, SMS marketing makes it simple. SMS marketing allows you to send customized messages that align with their needs and preferences so that they feel like they’re getting a personalized experience from you every time they interact with your company. The more personalized the experience, the better the chance they will continue doing business with you in the future!
7. Improve Customer Retention
The most common use for SMS marketing is to increase customer retention. If you’re offering a product or service that requires ongoing communication, a text messaging strategy can help you stay in touch with your customers.
This is especially true if you’re selling something that requires ongoing maintenance or support, like subscriptions or service agreements. Even if you don’t have a product or service that requires regular customer contact, a text message campaign can still help with customer retention by reminding them about the value of your brand and encouraging them to come back for more.
No matter what you’re selling, there’s no denying the power of SMS marketing. It’s a proven way to reach customers—and in some cases, it’s the only way they’ll hear from you.
We hope this guide has given you insight into making the most of your SMS marketing campaign.
Janani H is a Content Marketer at TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores across the globe. She enjoys writing about the power of emails in marketing, and when she isn’t writing, she can be found riding the Metro and trying out new local foods. LinkedIn