Snapchat has become a popular platform for brands to connect with consumers. The app’s Snapchat Stories feature allows marketers to tell stories their followers can view over 24 hours. As more brands start using this feature, it makes sense for companies to develop their own branded stories. Here are reasons why you should consider creating your own branded Snapchat Stories:
6 Reasons Brands Should Create Branded Snapchat Stories
Snapchat is the new kid on the block.
As the kids say, Snapchat is the new kid on the block, and brands are just starting to realize its potential as an engagement tool.
While Instagram may be saturated with beauty brands and influencers, a certain authenticity comes with Snapchat. It’s not uncommon to see a brand on Instagram or Facebook telling you what they’re up to. On Snapchat, you see it in real time, which creates a sense of intimacy between the brand and its followers. You can see what they’re doing behind the scenes or in real-time at events — you get access to something usually hidden from public view.
Snapchat is an awesome way to drive sales.
Snapchat lets you add links to your snaps; when you do so, your followers can click on them to purchase something right then and there. That means that if you’re selling a product or service, you can bring traffic directly from the people most likely to buy it. This makes Snapchat a great tool for brand awareness, too — if someone wants more information about your product, they can click the link in your story.
Snapchat is a great platform for providing immediate customer support.
Many brands have already begun to use Snapchat in this way. Taco Bell, for example, has used its Snapchat account to provide customers with daily deals and coupons. The company also uses the platform to answer customer questions about its menu items and provide feedback on their dining experiences.
Snapchat is also a great medium for reaching out to consumers who have had bad experiences with your brand or product. For example, domino’s Pizza has used Snapchat to post stories that show consumers how their Pizza is made from start to finish. The company hopes this will help them regain the trust of customers who had recently complained about receiving raw dough in their pizza boxes or discovering they had been served expired ingredients on their pizzas.
Snapchat creates a brand identity.
Snapchat offers brands an opportunity to tell their story uniquely. When people follow your brand on Snapchat, they see what matters most about your business — the things that make you unique or different from other companies in your industry. On Snapchat, brands can highlight their culture, history, and products in interesting and engaging ways for their customers.
Brands can use Snapchat to connect with consumers deeper than just creating ads or sending out press releases now and again (although those tactics can be effective too). Through active conversations with their customers on Snapchat, brands can form stronger relationships with them over time, leading to greater customer loyalty.
Snapchat unites your online and offline worlds.
Branded Snapchat Stories lets you share content from your offline marketing efforts on social media. For example, suppose you’re hosting an event or have set up an interactive display at a trade show. In that case, you can share photos from those events on your branded Snapchat Story – making it easy for people who couldn’t attend the event in person to get still involved by following along and interacting with your brand on social media.
Snapchat is here to stay.
While some brands have hesitated to jump on the Snapchat bandwagon, the platform is still growing. In fact, according to a recent study by ComScore, Snapchat users spend almost twice as much time in the app per day than Instagram users do — making it an important channel for any brand looking to build an engaged audience.
It’s up to you if you want to dive right in and create a Branded Snapchat Story for your business, but the benefits far outweigh the consequences. First, you must be willing to take risks with your marketing strategies, or your content won’t stand out. The goal is to get your fans and followers excited about what you’re posting, and Snapchat Stories are a great way to accomplish that.