6 PowerPoint Tricks for Effective Business Presentations

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PowerPoint presentations have become a staple of most business meetings, and it’s not hard to see why. Their unique mix of media types allows for versatility, which means many more opportunities for creativity. As such, the making of a good PowerPoint presentation is almost like an art in itself. At the same time, we cannot teach you that art in a single lesson; we can give you six useful tips that are sure to help.

Maintain Consistency

It’s a good idea to do most (if not all) of your slides using a consistent format. You should only deviate from that template if there is a logical need to do so. For instance, let’s say you have a presentation that uses a variety of fonts. In most cases, that is a bad idea. It gives the appearance of a “thrown together” presentation without a lot of time or care. Subconsciously (or maybe even consciously), they will not respect your work. In like manner, you should use a consistent color palette and invariably present your information.

Face The Audience, Not The Slideshow

This is just a minor point, but most professionals choose to avoid facing the screen. After all, you are not addressing the screen. Instead, you are addressing the audience, so that is where your attention should be directed. Obviously, you will need to glance at the slides here and there, but you should spend most of your time engaging with your audience. Remember, the slides are for them, not for you.

Consider The Use Of A PowerPoint Add-In

When we talk about a PowerPoint add-in, we are basically talking about an upgrade that enhances the features of PowerPoint itself. This software can really make for a great time-saver, and it can also help you achieve a much greater level of consistency between slides.

The add-in does this by automating the most common tasks, eliminating work redundancy. As you probably know, any process can be made more efficient by eliminating such redundancies. It also gives you access to a library of high-quality images, which always makes for a more professional appearance.

Keep The Transitional Animations To A Minimum

When making a presentation of this sort, you have the option to use an animation between slides. This can be a fade-out, a fade-in, a “flying text” animation, or any number of other things. Regardless, we advise that you don’t use them for every slide. The impact of this “visual candy” is greatly undermined when you use it too much. Besides, you may have to skip backward or forward if you choose to modify the order of the presented information, and those animations will make that process a lot slower.

Choose Your Images Carefully

Good images are the heart of a PowerPoint slide. So, if you pick something blurry or watermarked, it’s going to make you look like a bumbling amateur. Likewise, the audience will probably not be impressed with images that look like they were lifted from the first page of a Google search.

Don’t Make Your Slides Too Crowded.

Have you ever encountered those people who post ridiculously long messages on social media? If you’re like most people, you have probably thought, “why would I bother to read all that?” To a certain degree, the same logic applies when creating a good PowerPoint slide.

A “wall of text” is not appealing in any way. It looks crowded and ugly and makes it harder for people to retain the information given. People can only absorb so much information at one time, no matter how smart they may be. If you exceed that, they probably won’t remember much at all because their minds were overloaded. When any machine is overloaded, its functioning is inhibited, and the brain is no different.


These aren’t the only things you need to know to create a successful PowerPoint presentation. That being said, we do think these are six of the most important points, so memorize them well. With these six points alone, you can at least make something that won’t be embarrassing, and you can always improve your skills from there.

6 PowerPoint Tricks for Effective Business Presentations

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