6 Key Marketing Materials for Small Businesses

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6 Key Marketing Materials for Small Businesses

People are bombarded with advertisements daily; on the street, on their phones, on TV, and almost everywhere else. 

As companies jostle to get their message across, it goes without saying that shouting along is not the most efficient way to win your customer’s attention. Instead, strategies that align with your brand and audience work best. 

Well-crafted print materials have proven to be an effective marketing medium in all industries. 

6 Key Marketing Materials for Small Businesses

Here are some of the best materials you can use to convey your message to your prospects and customers as a small business

Business Cards 

Business cards are some of the most effective branding materials because they are quick referral tools. 

Not only do they come in handy when your customer needs your product or service, but there’s also a high chance they will give it to a potential customer when recommending your business. In addition, a printed, visual representation of your company makes it much easier and quicker important your information. 

Your company name, logo, contact information, and website address are important details to include on your business cards. Don’t forget to include your role at the company, too. 

Banners and Signage 

Place an attractive vinyl banner strategically, and you are guaranteed many views. Business banners and signs are particularly useful for trade shows, in-store promotions, and outdoor festivals. 

The applications are practically limitless! From promoting a new product to customers in your store to attracting passersby outside through a window display, they are a great way to convey your message. 

Fewer mediums are as cost-effective and easy to produce, making them a popular choice among small business owners. 

Branded Apparel 

Branded clothing can be effective for any brand, no matter the audience. For example, a brand that markets to a younger crowd is sure to get people endorsing it if it puts its message in a cool, well-designed hoodie. On the other hand, branded uniforms for employees make your business seem more credible and professional. 

Branded apparel can also be used to gift cues simultaneously to customers. Again, this is a win-win strategy because it around and fosters customer loyalty simultaneously. 

Brochures and Flyers

These classic marketing materials are not going anywhere any time soon because they are cost-effective to produce and versatile in their application. 

Brochures and flyers are great ways to showcase your products, highlight special promotions, and even communicate pertinent information to your customers. What’s more, there are numerous ways to distribute them. For example, they can be handed out at events, placed strategically inside your store, distributed at the point of sale, and even sent to customers via direct mail. 


Speaking of a comprehensive, what better way to give customers a comprehensive overview of your products and services than with a catalog? 

Customers spend more time browsing catalogs, especially if the content interests them. This extra patience means they can absorb a lot more information about your business and what you offer. 

However, this is not a pass to throw everything in there. Your catalog should include more visuals than text — write only what is necessary. And while at it, create harmony by grouping relevant products. 

Branded Stationery 

These materials come in last but are not the least effective marketing tools for businesses. Everyone has or has ever used a branded pen, notebook, stapler, or other at some point. These handy items are a favorite for businesses to give to their customers, whether as a gift or complementary item at a promotional booth. 

A useful item like a pen is a great way to keep your brand at the forefront of your customer’s minds.

Be Strategic 

In conclusion, remember that just because these materials are popular doesn’t mean you should use all of them. The best way to get the most out of your print marketing efforts is to choose what aligns with your brand and target audience.  

Image source: https://unsplash.com/photos/sUlR4Iul-9c

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