5G Technology for Digital Marketing: Key Elements to Know
5G has created quite a buzz since its reveal as all have been wondering what it could spell out for the future of the digital world. So far, it has yet to deliver on its grand promises as telecom companies have just begun developing their 5G infrastructure and make the technology accessible to the masses.
Amid these doldrums, digital marketers are unsure whether to pay attention to the latest generation now or wait for its full-fledged adoption.
What Exactly will 5G Attain?
Many may casually throw around the term 5G, but they have yet to realize the full extent of its potential. To start off, we should describe what 5G entails.
In retrospect, as we moved from one generation to another, from 1G to 4G, the impact has been always been revolutionary on a social scale as well as for marketers, manufacturers, and myriad industries.
5G aims to lessen the 4G’s 30-60 milliseconds latency to 4 milliseconds, which is faster even than the response time between brain and eye i.e. 10 milliseconds. These phenomenal speeds are going to make real-time communication between people and devices a norm, changing the way users interact with mobile apps, services, and games.
Moreover, 5G technology isn’t confined solely to mobile devices but will outreach its tentacles into wearable tech, experiential marketing, Internet of things (IoT), drones, retail shopping, wireless factories, smart city frameworks, and a lot more. 5G will increase connectivity among these technologies by tenfold.
Impact of 5G on Digital Marketing
Many giant players in the telecom industry such as AT&T set the wheels in motion last year. AT&T Internet plans already offer high-speed internet to residents and business customers and now it is also striving hard to bring 5G.
Full-scale accessibility still looms the horizon and it won’t be long when 5G is the widely-accepted standard.
It’s imperative that marketers stay abreast of what the 5G revolution could entail for them.
- Online Retail will Skyrocket
Online sales may have a share of 39.6% of total e-commerce sales in the US, but we may see a sure-fire jump in its share once 5G is utilized. Currently, consumers face myriad issues with e-commerce shopping, most of which are rooted in latency. About 41.9% of consumers complain about subpar apps and site performance, while others cite long-winding steps in the purchase process and some face checkout errors.
5G will effectively annihilate the aforementioned problems with its superfast networks and zero latency. Businesses and digital marketers will be able to deliver a slick and smooth online shopping experience to users.
- More Personalized Shopping Experience
Personalized marketing and customer experience is not a new concept, but with 5G, it’s set to become even more accurate and streamlined, ushering in the era of hyper-personalization.
As wireless connectivity, mobile and IoT device usage proliferates, it will be accompanied by huge customer datasets, particularly from unreachable areas.
With 75 billion IoT devices expected to be part of most households, they will take data collection and its processing to a granular, hyperlocal, and indeed, higher accuracy level. Subsequently, it will produce a treasure trove of personalization and customization opportunities for marketers as they gauge consumer needs in real-time.
- Video Advertising Taking Frontline
Currently, 4G technology with its 1GB download speed per second has achieved a significant rise in video advertising in the US, which has nearly doubled in a single year.
Can we expect higher jumps in video advertising with the deployment of 5G? Yes, as ultra-fast 5G download speeds will significantly increase video content consumption, particularly in high definition form as page load times and buffering comes close to nil. Such consumption will most probably incline users towards viewing relevant video ads with greater alacrity than they currently possess.
We have witnessed personalized marketing and customer experience accelerating brands’ success and business sales. 5G will make personalized advertising highly accurate and normalized as digital marketers will roll out more segmented and highly targeted video ads and other custom marketing techniques.
- Ubiquitous Augmented and Virtual Reality Experiences
Augmented and Virtual reality (AR and VR) are still not as pervasive as we would like in the marketing arena as they require a hefty budget and infrastructure, both on creators’ and users’ end.
However, they may soon be as unexceptional as any other marketing platform as the cost of technology is slowly coming down coupled with low latency and higher system capacities brought in by 5G.
Marketing opportunities concerning immersive environments will multiply exponentially, and we may see creative and outstanding wonders as marketers take advantage of 5G technology. For example, messaging and social platforms getting more interactive and high-caliber imagery overlays on a plethora of surfaces, 3-dimensional images e.g. holograms, as overlays on physical products and display shelves, big data improving simulated experiences to individual customer’s needs, or AR out spreading into retail stores, upcoming generation mobile devices, and car dashboards. The opportunities are endless.
- Next-Level Interactive Advertising
Due to high load time, interactive ads are quite rare as they usually affect website performance and navigation adversely. However, it will no longer be an issue with 5G, as rich and interactive ads will load instantaneously, and marketers can delve into interactive formats to create engaging ad experiences. In addition, interactive ads could change dynamically across varying devices and locations depending on consumers’ mood, brand’s store proximity, and other factors, courtesy of rife real-time data at hand.
This will subsequently elevate click-through rates, bounce rates, and even moderate the adoption of ad blockers, which 47% of consumers currently utilize.
Gearing Up for a 5G Future in Digital Marketing
The above scenarios are not mere utopian fantasies, but realities that most businesses are working towards achieving and are quite close to their target. The onset of 5G is going to accelerate and normalize these scenarios in the digital marketing world as companies continue to deploy 5G services to millions of homes.
Proactive planning is key at this moment along with a timely upgrade of digital marketing technologies, which will allow businesses to leverage 5G to its full potential.
Baldwin Jackson is a successful digital marketer with expertise in search engine optimization and content marketing. The perfect balance of his analytical ability and creative thinking is what sets him apart from other practitioners in the digital marketing realm. He has helped a lot of small and medium-sized businesses in crafting their digital marketing strategies that are not only cost-effective but delivers results as well.
Baldwin is also a proud father of two kids and a Sports enthusiast. When he is not working, you will find him watching ESPN and NFL network. He has been able to get an amazing package on his favorite channels from Buytvinternetphone.com.