Despite the increasing shift of consumers to online shopping, it’s not easy to get their trust in your website for them to make a purchase. The fact that more and more new websites or online sites are popping up makes consumers think that some of these new sites are fraud or a scam, so it forces them to be warier and more meticulous before buying a product or availing a service online. As a result, consumers tend to stick to their trusted websites only and never give others a chance to prevent the chances of stumbling upon scammers on the internet.
When you’re a starting business, you need a website or a page to promote your products and services on the internet because that’s the only way to let your target market know that you exist. So how will you be able to make consumers trust your page when you’re a new fish among hundreds of fishes in the sea with an already established online presence? Here’s how:
Professional Website Design
Your content will not matter to your target audience if your web design looks complicated and untrustworthy, which is why it’s highly significant for a business to have a compelling web design that looks professional and at the same time aesthetically pleasing. Professional-looking web designs are sleek, simplified, formal, and easy to understand.
One factor that matters the most for websites is to have your web design optimized for mobile use. In Mexico alone, 92% of people use their smartphones when using the internet, while 45.2% use computers or laptops. The science behind why people prefer using their mobile phones when going online is simply because it’s faster and more convenient, so having a mobile-optimized website is an advantage when you want people to trust your brand. In addition, professional-looking web designs are sleek, simplified, formal, and easy to understand.
If your contact information is on your website, it will prevent people from thinking you are a scam. Remember that there are so many scam artists circulating on the internet right now, and it is your duty as a service provider to make sure that once people visit your page, they will not feel as if they are browsing a scammer’s page.
People can tell that your business website is legitimate when you have detailed contact information that is readily available when customers feel the need to contact you. Your contact information page should include your phone numbers, emails, links to social media accounts, and other details customers might need when contacting you. The contact information page should also have a simple guide where customers will know how to reach you and what format they should use when inquiring about a product or asking for updates about an order.
Ensure that the mobile numbers and emails you will put on your contact information page are active and used by people who respond fast and accurately. For example, when someone inquires about a product, your promptness can significantly affect their purchase decision.
Post Feedback And Reviews
One of the first things customers look for before buying a product online is other people’s testimonials, as it helps them decide before purchasing something from a website.
Displaying feedback and reviews on your website effectively fosters trust in your target market because it gives them an outside view of your brand and services. Testimonials are people’s unbiased opinions about their experience with your brand, so it lets the next buyer know what to expect from you and the products you sell. Moreover, the feedback section will help you prove to the next buyer that you’re a legitimate business because it acts as proof of transactions from previous buyers.
Put Images, Dimensions, And Other Product Descriptions
One fear that many online shoppers do not want to experience is receiving a product that does not match what they saw online. People use the “expectation vs. reality” narrative when disappointed by the outcome because it’s far from what they expected. To avoid getting included in the “expectation vs. reality” narrative, you need to be transparent with what the product looks like and its descriptions.
Putting images to each product will help your customers imagine the product, while the dimensions and other essential descriptions will help manage their expectations. Displaying pictures and product descriptions is also a way of building trust in each product separately. You’re communicating what the product does, what it will look like, and how essential it will be for the customer to buy it.
Show Off The Brand’s Human Side
Showing who you are behind the whole business’ facade is as vital as having seamless web features and design. For example, having an “About Us” page that lets your customers know who you are, how you started, how the brand came to be, and what the brand’s goals will help build a stronger connection with your customers because they will have an in-depth understanding of the business and the people behind it.
While a professional website helps you gain customers, it does not necessarily mean that you do not need effort into your services. Building trust with your buyers while ensuring that they are taken good care of before, during, and after the transaction is the key to achieving your goals in the eCommerce industry despite the aggressive competition.