The world of online has changed the way we do business forever. The digital revolution has swept across the world and made it so much easier for people to conduct business daily. As a result, entrepreneurs can start their dream businesses without needing to open a brick-and-mortar store but by simply kicking it off online.
This not only takes many of the logistical struggles out of starting a business but can also reduce the cost and open the businesses up to huge markets that could never have been opened. The online retail space has grown exponentially over the last decade. Research has shown that almost 25% of the global population will shop online by the end of 2019. That is 1.92 billion people making online purchases worldwide. By the end of this year, eCommerce will make up 13.7% of total retail sales worldwide!
But the growth continues to be exponential. By 2040, over 90% of people will be shopping online, and all companies, no matter how big or small, will conduct some business online. So how do you make sure that you get onto this gravy train? We unpacked a few ways to get your online success kick-started today.
5 Tips To Get Your eCommerce Store Started Today
It’s All In The Name
The first thing you need to look at is the website itself. You must understand that everything about the website represents your brand and identity. This includes the name, your chosen colors, and even the website mapping itself. So how simple is your website, and how does the messaging come across?
Your name is key. You need to make sure that you choose a name that is memorable to your customers, easily searchable, and relates to your product. One of the best ways to make sure that you come up with a good name is by using name generation software to assist you in making sure you pick that perfect name.
Content is King
Everyone has heard this over and over again, but we can’t put enough stress on how important content is for your site. Not only does quality content ensure that your SEO rankings are vastly improved, but content also drives traffic to your site.
Your blog can be one of the highest traffic drivers to your site if you make sure you are posting educational and relevant content! The trick is to start with at least 20 posts and add to them daily. Next, send the blog posts in mailers and share them on social media to increase visibility. Then, monitor the traffic to the blog via Google Analytics. Knowing how many hits each post got, you can see what works and what doesn’t. Keep in mind that sometimes topics are seasonal, so keep testing!
Weekly Newsletters Are Vital
It is important to remember the value of great, loyal customers. Yes, driving traffic to your site must always be a top priority, but loyal customers are worth their weight in gold. Statistics show that it is cheaper to retain customers than to market to new ones, and your existing clients are worth 80% more than new customers.
One easy way of retaining customers is to keep them constantly engaged. Keep up regular communication with them to keep them up to date with sales and specials, as well as educational content they will benefit from. Weekly or even bi-weekly newsletters are imperative in keeping your customer up to date and informed, but also keeping them engaged, surprised, and delighted at all times. Again, it would be best to monitor your newsletter open rate to see what works.
Experiment and test the vital parts of the mailers and make a note of what works and what doesn’t:
- Subject Lines;
- Number of Blog Posts;
- Special and Sale Banners.
CTA’s and Banners Have A Place On Your Site
Calls to Action (CTA’s) and banners are an integral part of your site and must be strategically placed. You can make many mistakes with these, and they can have the opposite effect of what they were meant to do. A banner can be too big and too intrusive for the visitor and put them off rather than convert them. A CTA can be placed incorrectly, not encouraging visitors to the product or check-out page.
Once again, it all comes down to AB Testing and research. Find out what other people do on their sites with CTA’s and try it on yours. CTA’s can be played around until you notice that they generate more clicks and traffic and that the bounce rate is reduced.
What colors are the CTA’s? They need to match your site but be different enough to stand out. What is the content inside the CTA? Does it match the content that is around where the CTA is placed? How big is it, and does it impact the page’s loading? All of the same questions need to be asked about banners. Banners can be a great addition to your site to get your customer to sign up for newsletters or click through to a new product. But they can put the visitor off if they are too big or intrusive!
The last tip is part of the wrap-up, as it encompasses everything written in the article. Spend time on your customer journey. Your customer journey is the key to your website’s success. Enter your website like a customer and go through the motions like a customer would. Sign up for the mailers and look at them like a paying customer. Buy an item off your site and be critical of the whole process. Take note of every stage of the process and all the engagements you encounter. Only then will you start seeing where and what you need to improve and what needs to be enhanced to reach and engage every customer.
Igor is a content marketing expert with a proven track record of helping businesses by adding value to their brands, developing content marketing strategies, and personally educating and connecting with their audiences.
In his spare time, he plays guitar, produces electronic music, does yoga, learns how to ski, and (with more or less success) tries to get in touch with his inner child.