Technology events are quite a rave these days. With the advancement of technology, the curiosity amongst people about this domain has also enhanced.
Naturally, more and more businesses are now organizing tech events to gain traffic and solidify their brand presence.
But organizing an event is not simple or overtly easy. You have to keep in mind a variety of things. Here an attempt is made to help you out. Just take a look.
Find Out the Speakers – One of the most significant tech event organizers’ challenges happens to be the speakers. You should encourage people to talk. You may find that there are a lot of potential speakers who are in your audience. It would be best if you stimulated them into talking. If they are not confident, you must reassure them and go over their ideas to realize that they can. You can do the following –
- Send Call for Papers
- Ask people to go for lighter talks at first. It is less scary than a full presentation.
- Keep an eye on the event happening in your locale, city, or even in your domain. You should contact them to speak. Even overseas speakers can join online or can make a day trip for talking in your event.
Go for Apt Budgeting – Your budget must include even the smallest thing that you would pay for in your event. This includes everything from venue and photographers to merchandise staff and catering and also marketers. You should bear in mind that your speakers, especially if you book high-profile ones, will charge you money. As every tech event is different, you have to keep in mind the nitty-gritty. You can develop sponsorships and partnerships to reduce costs. It would be best to make these vital connections beforehand or use the existing network of yours for a hassle-free plan up. It would be best if you thought about what packages to offer realistically in return for your sponsors’ financial assistance.
Secure the Venue – The venue is one of the crucial things that you have to think about. Your entire event can crumble without a reliable venue. Though your budget can be the constraint here, you still have to consider certain things. Think about the venue size. You don’t want to pay for space where you cannot accommodate all your attendees and also don’t want to go for a venue that will remain half vacant. You also have to consider the added services like lighting, catering, and tech services like wi-fi and others as this is a tech event. The accessibility of the location is also another thing that you have to ponder upon. Considering all these factors, you should opt for a venue that caters to your needs.
Find Great Sponsors and Suppliers – You should partner for sponsorships with people or brands who are in sync with your perspective and provide context for your event. A good sponsor will refrain from pulling silly marketing stunts and sharing sexist videos or distributing giveaways amongst the attendees and behaving well. Select the sponsors to offer the right experience for attendees. Your photo, video, bookstall, wi-fi suppliers should also improve the experience of attendees. Every different organization you invite into the event should be able to enhance your attendees’ experience in one way or the other.
Arrange Staffing for the Day – Your event does not just need attendees but also stewards, hosts, first-aiders, security, etc. You will need a lot of staff for the successful execution of your event. Some of the tasks like stewarding may be ideal for volunteers. Volunteers can be interns or students looking to gain experience in the tech event industry. These volunteers can also be people who want to be a part of the event but cannot afford your tickets. You will also need technicians for audio-visuals to keep the presentations and recordings running smoothly in your event. Most venues arrange this in-house, but you should also check this out beforehand.
These are just some of the things that you should consider recommended by the experts of top event agencies who have been in the industry for a long time and know exactly what will work and what will not make your tech event an absolute success.
