On account of the recent legalization and scientific benefits coming to light, the popularity of cannabis has skyrocketed in the last few years. There is increasing support from people who are opening to the idea of using the herb for its therapeutic benefits. While it is easier to start a cannabis business, promoting it can be a daunting task. When you run a cannabis business, you have to make your way through tough competition and the strict laws regulating the advertising arena.
Are you looking for easy SEO tricks or tips for your cannabis business? Well, you have come to the right place. Read on to learn everything about doing SEO for a cannabis-based business.
What is SEO?
Search Engine Optimization or SEO, in simpler terms, is the process of improving the visibility of your website for relevant searches. It involves optimizing the website and its various components to increase traffic from search engines. Unlike direct or paid traffic, SEO only targets unpaid traffic for your cannabis website. The more your website’s visibility, the more prospective buyers visit it and can be turned into leads.
It is a significant part of digitally marketing your cannabis products, boosting sales, and growing the business.
What are the best SEO tips and tricks that benefit a cannabis business?
Digital marketing is an effective way for a brand to communicate with the consumers directly. It helps a cannabis business to promote its products and grow the brand. While there is a myriad of methods of using SEO for your advantage, here are some tips and tricks that can make sure you master it:
1. Conduct thorough keyword research:
Keyword Research is an essential part of a successful SEO strategy. To improve your cannabis business’s ranking and boost traffic, you must conduct thorough keyword research. Keywords are popular phrases or terms that a user searches for when looking for a business like yours.
If you have a cannabis dispensary, popular keywords for your business can be cannabis, marijuana near me, CBD oil price, etc. While you can find plenty of keywords, use only relevant keywords, which have a high click-through rate and search volume.
2. Use social media:
Social media platforms are now an excellent way to connect to consumers. It allows you to communicate with the users and potential consumers personally. Creating a strong presence of your brand on social media platforms like Facebook, Instagram, Twitter, and LinkedIn is essential in today’s digital era.
Besides allowing you to promote your products directly, high social media engagement can also improve your ranking in search engine results. You can use relevant content on web pages that are popular on social media handles. Google will index these pages faster than the others, and it may help your ranking.
3. Register to a business directory:
While businesses often assume that people don’t use business directories anymore, they are mistaken. The business directories have also gone digital now. To ensure your consumers can reach you and add credibility to your business, you must register on online business directories. They must contain your updated information, including name, contact number, address, timings, and much more.
The most important directory is ‘Google My Business,’ but you can find other directories on Google, Yahoo, and Bing.
4. Try influencer marketing:
The latest method of Search Engine Optimization is influencer marketing. It involves a business partnering with influencers who are popular and have vast reach on social media platforms. If you are unaware of this concept, an influencer is super active on one or more social media platforms, has sufficient followers, and can help you get a wider reach.
You can partner with influencers, and they can create original, authentic, and relevant content to promote your products organically. When they talk about your products or share their recommendations, people will be motivated to buy them. It can boost your sales, given that 74% of people trust social media for their buying decisions.
5. Optimize content:
Given the recent popularity, cannabis has become a household name, but people still have questions about it. Being a cannabis brand, you can leverage this responsibility towards the audience to get reach for your business. You can curate content like blogs to create awareness and educate your users about cannabis.
Content creation and optimization using will help your SEO strategy and also spread awareness about your brand and industry in general. You can also incorporate guest-posting and content syndication to improve the organic reach of your brand.
SEO is an investment that can only bring performance-based results for your business. With time and effort, you can use SEO to build your cannabis website’s credibility, ranking on search engines, domain authority. It can help you expand your business exponentially!
5 SEO Tips And Tricks For Cannabis Businesses