Online shopping offers many advantages. Perhaps the most important one is the freedom to shop anytime from anywhere. For instance, you can change your entire wardrobe sitting at home while waiting for your favorite dessert to bake.
Other benefits include no waiting at the checkout counter, searching thousands of products with a few clicks, and, often, better deals.
Nevertheless, beneficial as online shopping is, it is still many miles behind the in-store shopping in terms of revenue. Almost all big brands earn more through their brick-and-mortar stores than e-stores.
For example, as the following infographic by RedBrain shows, in 2017, Walmart’s in-store revenue was $461.9 billion, while it earned just $15.316 billion online (almost 30 times less than offline revenue).
Why is this so? Why do people still prefer brick-and-mortar stores over online stores in this age of smartphones and tablets?
There are many instances when it is more helpful to shop in person than online. We’ve listed the top 5 such cases. Have a look.
E-stores’ free shipping offered by e-stores is generally valid only if you shop above a certain amount. Moreover, several online shops still charge a shipping fee on all orders, irrespective of the purchase amount.
Whenever there’s a shipping fee, it makes more sense to buy items from a brick-and-mortar shop, provided it’s located within a short distance from your location.
Experience A Product
When you go to a retail store to shop, you can feel, see, and touch what you’re planning to buy.
Do you want to make sure that the business suit you’re eying fits you perfectly? Want to check the sound quality of these headphones? Want to see how this golf club feels in your hand?
You can’t know the answer until you try out the desired item. Unfortunately, online shopping doesn’t give you this information. Of course, you can always return the product if it doesn’t meet your expectations, but why go through such trouble?
If you want an informed second opinion about a product, it is better to shop in person than online. Speaking to a salesperson can help you better understand the product and how it fits your needs.
For instance, if you have just taken to gaming and want to buy your first gaming laptop, a salesperson can help you understand better the features of different laptops within your budget and make an informed purchasing decision.
Even though most online stores are working hard to improve their delivery time, very few, if any at all, offer same-day delivery; if you need a new shirt for your tomorrow’s interview, you’ve only one option—to shop in person.
One of the main reasons behind the huge popularity of in-store shopping is that you can walk out of the door with your purchase.
Although online shopping is becoming increasingly popular every passing day, offline shopping still reigns.