- eCommerce

5 Reasons Why In-Store Shopping Is More Popular Than Online

Online shopping offers many advantages. Perhaps the most important one is the freedom to shop anytime from anywhere. For instance, you can change your entire wardrobe sitting at home while you wait for your favorite dessert to bake.

Other benefits include no waiting at the checkout counter, the ability to search thousands of products with a few clicks, and, often, better deals.

Nevertheless, beneficial as online shopping is, it is still many miles behind the in-store shopping in terms of revenue. Almost all big brands earn many times more through their brick and mortar stores than e-stores.

For example, as the following infographic by RedBrain shows, in 2017, Walmart’s in-store revenue was $461.9 billion while it earned just $15.316 billion online (almost 30 times less than offline revenue).

Why is this so? Why in this age of smartphones and tablets people still prefer brick-and-mortar stores over online stores?

There are many instances when it is more helpful to shopping in-person than online. We’ve listed top 5 such cases. Have a look.

Shipping Fees

Free shipping offered by e-stores is generally valid only if you shop above a certain amount. Moreover, there are several online shops that still charge a shipping fee on all orders, irrespective of the purchase amount.  

Whenever there’s a shipping fee, it makes more sense to buy items from a brick-and-mortar shop, provided it’s located within a short distance from your location.

Experience A Product

When you go to a retail store to shop, you can feel, see, and touch the things you’re planning to buy.

Want to make sure that business suit you’re eying fits you perfectly? Want to check the sound quality of this headphone? Want to see how this golf club feels in your hand?

You can’t know the answer until you try out the desired item. Online shopping simply doesn’t give you this information. Of course, you can always return the product if it doesn’t meet your expectations, but why go through such trouble?  


If you want an informed second opinion about a product, it is better to shop in-person than online. Speaking to a salesperson can help you develop a better understanding of the product and how it fits your needs.

For instance, if you have just taken to gaming and want to buy your first gaming laptop, a salesperson can help you understand better the features of different laptops within your budget and make an informed purchasing decision.


Even though most online stores are working hard to improve their delivery time, very few, if any at all, offer same-day delivery. If you need a new shirt for your tomorrow’s interview, you’ve only one option—to shop in-person.

Instant Gratification

One of the main reasons behind the huge popularity of in-store shopping is that you can walk out of the door with your purchase.

Although online shopping is becoming increasingly popular with every passing day, offline shopping still reigns.

To learn about “in-store vs. online shopping” facts for major brands, check out the infographic below.

5 Reasons Why In-Store Shopping Is More Popular Than Online

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