From print ads to TV to radio, marketing in the Philippines has gone a long way. However, advertising teams have always found a way to adapt and change to the different ways our society evolves. And now that we’re nearing the beginning of the 2020s, a new form of marketing has emerged: digital marketing.
If you’ve been hearing about the rise in popularity of digital marketing agencies in the Philippines, you’ve probably got digital marketing for your business at the back of your mind. And why wouldn’t you? If you want the best possible reach for your business, you’ve got to have an online presence.
While creating a Facebook page for your business may seem easy and post whenever something new happens, this won’t help you in the long run. You’ve got to have a solid plan and schedule, which is something a digital marketing agency can help you with.
5 Reasons Why Every Business Needs a Digital Marketing Plan
Here are five reasons why every business needs a digital marketing plan (yes, that includes YOURS!):
Consumers Are Going Digital
The people you want to be your customers? They’ve already beaten your business to the Internet. Everyone’s lives are online now: a study shows that around 79% of smartphone users carry their phones wherever they go. We’re living in a new age now, and it’s a digital one. Your business should adjust accordingly.
People use their phones and social media accounts for work, leisure, and shopping. Consumers now use websites to check reviews for search when interacting with brands. They also use blogs, YouTube videos, and online recommendations to find new solutions, products, and brands.
Your consumers are online now and won’t go offline simply for you. So if you want your business to get ahead, you have to be where your potential customers are. You must also be wise about where you are because the Internet is a huge place, and you must ensure you’re right where your potential customers can most likely find you. This is why planning is so important.
Businesses Who Don’t Go Digital Get Left Behind.
Businesses are built on competition, and the rise of online marketing and selling has made competition fiercer. Now, you’re not just competing with similar businesses in the same vicinity as you – if a company similar to yours does transactions online, you’re competing with them as well!
And if you’ve got a business without an online presence, your business will look insipid compared to those that do. You’ll be easily forgotten because why should consumers remember you when similar businesses put in the time and effort to be online? People will always pick the more convenient.
The best part? A solid digital marketing plan will go a long way if you start now. Unfortunately, about 50% of small businesses do not have a digital marketing plan, so that yours will be one step ahead. As a result, you will stack up against your competitors in the eyes of your potential customers, and you won’t be left behind.
Digital Marketing Plans Will Give Your Business Direction
An online presence can only take you so far because you will end up completely lost without a direction. The Internet is merely a tool. If you’ve got the tools but don’t know what to do with them, you may as well not use them at all.
A digital marketing plan is what gives your business direction. A direction is what gives your business a destination. A destination is what gives your business a goal. And with a plan, you can easily track whether your business is doing well and make intelligent decisions to reach your goal better.
Starting a marketing campaign in the digital landscape may seem like a significant change, but change is inevitable. Change will always happen. When you apply directly to change that’s, it’s called progress. It’s progress, most of all, that will make your business successful.
Your Brand Becomes More Interactive
A solid social media reach can be your best investment, even more so than print ads or TV spots. While those two may have an extensive reach, you’re still creating a distance between you and your audience. Should someone interested find your print ad while reading the newspaper, you’re not only interrupting their reading time, but you’re lucky if they don’t forget you after reading multiple big news stories. They’ll have to remember your business’s name and search for it afterward, and people can’t be bothered anymore.
But with an online marketing plan, you cut out the middleman. If people are interested in you, all they have to do is click your link, and they’re at your business. If they want to remember you, all they have to do is like your page. When you appear on their feed, you no longer interrupt their routine; now, you’re part of their routine.
The best part? You get to know your customers better. Through their likes, comments, and interactions, you know which interests them the most and the least about your business. This is fantastic information to learn that can help your business progress.
Digital Campaigns Are Easy To Track And Monitor
Here’s the thing about TV and radio ads: while you may know how many people tune in during your time slot, how many people listen to your ad? How many of them will remember your company? How many will buy your product because they saw or heard your ad on TV or radio? Hard to tell, no?
While digital marketing allows you to optimize constantly, it also allows you to check on how well you’re optimizing. Nearly everything online can be tracked and monitored, from your website visits to your social media growth to where your visitors are most likely coming from.
When you’re online, you can check the number of page views on your website, the average time a user spends on your website, the number of visits, the number of followers, bounce rates, etc. And with a digital marketing plan, you won’t waste time deciding the best numbers to track.
