5 Myths of Managing Packaging Artwork
- Branding, Graphic Design, Packaging

5 Myths of Managing Packaging Artwork

Artwork management is an important aspect of any product lifecycle. It manages the artwork within multiple industries – by and large. Food and beverage, pharmaceutical, and wherever products find a need for packaging – you name it, and artwork makes adept consumer goods packaging systematically. So it’s quite obvious, really, that companies need to consider the artwork management system seriously since negligence can lead to brand inconsistency, unexpected delays as well as regular mishaps. However, there are quite a few prevailing myths around the artwork management industry that you should consider leaving behind in the process.

Myth 1: Companies cannot change the existing new product development processes

Manual work has been the most prevalent option for managing artworks. Managing processes via emails and spreadsheets was the most common way of keeping track of every product packaging. This approach can lead to confusion and a haphazard mess because keeping track of every edit, approvals, changes, comments, and reviews is a tedious job. 

The process of doing these activities through artwork management can impact overall efficiency. The centralized and comprehensive packaging artwork management software enables businesses to automate and streamline the process thoroughly. With an artwork management system, you can review the entire process and ensure your current project management is ideal for your organization and make the necessary interventions. 

Myth 2: Collaboration is not worth the efforts. 

When packaging for a product, communications within the departments, colleagues, and external vendors can be quite tedious. Relying only on emails or spreadsheets is the worst mistake a company can make. Emails tend to be overlooked, which results in a delay in approval processes. 

The right and real-time collaboration, along with structured workflows, are ideal. With automated systems, you have a transparent overview of each stakeholder. This will enable the stakeholder to view the product details and the life cycle. Internal and external collaboration is the ideal approach for a company to profit in the long run. 

Myth 3: You cannot get it right the first time

Repeated and redundant entries, changes, and version differences can be quite confusing. This is a high probability that you might miss out on some important aspects. Once these older methods are replaced with automation, you have a better chance of dealing with it the right way the first time. 

The artwork management process requires real-time tools and software that bring visibility to the changes in versions. Such tracking can help you get the entire process right the first time. 

Myth 4: Translations are overwhelming

Translations and their management can lead to confusion. Some companies hire professionals who can deal with translations and critical phrases. But managing such a task is time-consuming. 

Although translations are a challenge to maintain, using the right artwork management system can bring everything to one central location. They also offer a translation library with features like version control, approval management, etc. Such a centralized translation library will help in improving efficiency. 

Myth 5: Content search is time-consuming

Since many products have different packaging variations each day, the entire process can get complex. With so many updated versions, it becomes hard to find the final updated one. All of this piles up together and makes the management process even harder. 

To prevent such complexities, you can have all the files and packaging-related information in a centralized library that the vendor can access. So once the vendor has finished with the packaging, the designs can be loaded into the same system’s digital library. Such an approach will make it easy to access all the files from old to new versions in a single place. 

Conclusion

Having the right artwork management system can ease the entire process and provide better efficiency, leading to profits. This lowers the overall costs and reduces errors. It is, therefore, evident that an automated artwork management system in the future!\

5 Myths of Managing Packaging Artwork

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About Vinay Bhandari

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