Whether you own an eCommerce store, run a travel business or provide lip-smacking recipes to food lovers, you want to appear in the top search results on Google. But unfortunately, it is easier said than done.
Content, media, and other value-adding elements are critical for a good search ranking. But to get your website and web pages ranked on search engines, especially Google, you must strengthen your SEO efforts and frequently update your SEO process. Unfortunately, despite consistent efforts, several businesses experience low rankings and traffic due to technical SEO issues. Unchecked technical SEO issues can hamper your site rankings by preventing search engines from indexing it or other interruptions.
So, to help you make the most of your SEO efforts and achieve higher rankings, we have listed the top 5 common technical SEO errors and ways to fix them.
Let’s get started.
Top 5 Technical SEO Issues And Ways To Resolve Them
1. No HTTPS Security
Insecure websites are one of the most common technical issues and a significant reason behind site abandonment. Also, search engines prefer user security and place secure websites at the top of their search results. Plus, in cases where the first thing a user sees upon clicking your page’s link is a “not secure” warning, they might bounce back to the search engine result page.
Before you fix this issue, you need to check whether or not your site has HTTPS access. You can do this by typing your domain name into the search bar.
If your site isn’t secure, here’s how you can fix it.
- Buy an SSL (Secure Sockets Layer) certificate from a reputed authority.
- Install the certificate on your server to secure your website and traffic between browsers and web servers.
2. Broken Links
Internal and external linking is a powerful strategy to inform users about your products/services by redirecting them to other valuable pages. This technique helps users easily navigate different pages and enables Google crawling bots to crawl your site, thus increasing the chances of proper indexing and higher rankings.
However, it is crucial to check the links you provide; otherwise, it could negatively impact your SEO. Bad or broken links can lead users to a “404” error page or “result not found” page, thus hampering their browsing experience and your brand reputation. But, the bigger damage would happen in the form of indexing interruption. Broken links will discourage the crawlers, and your pages may not get indexed well, leading to poor rankings.
- Conduct regular site audits to recognize any bad links. You can do it manually, use auditing tools, or take SEO expert assistance.
- Analyze internal linking to locate pages that contain broken links and replace them accordingly.
- External linking can be fixed with backlinking tools. First, use a trusted tool to detect websites that have broken links. Once you have a list of the websites, get in touch with them with the correct links.
3. Slow Loading Site And Pages
Sites that load slowly turn visitors away. Any site or page that takes more than a few seconds to load is prone to higher bounce rates, poor user experience, and declining conversion rates. Whether you have an attractive website, unique content, or high-quality products, if your site/pages load slowly, neither users nor search engines will engage with you.
To fix this technical SEO issue, you must test the site speed via Google Pagespeed Insights for desktop and mobile.
- Compress heavy images and videos
- Optimize images & videos
- Use a CDN (Content Delivery Network)
- Reduce the number of HTTP requests (if possible)
- Leverage browser HTTP caching
- Streamline HTML
4. Duplicate Content
Another critical technical SEO issue that plagues several websites is duplicate content. Brands, without even realizing it, might have web pages with similar content and distinct URLs. This confuses Google and other search engine crawlers as they can’t decide which web page to index and showcase to the audience.
Though Google is smart and can ultimately figure out which pages to rank/index, it is possible that the crawlers will choose a secondary page as the original content source. So, it is crucial to eliminate duplicate content issues to gain credibility and trust.
- Inform Google about the pages you don’t want to be indexed (even though they have the same content) by using the rel=canonical tag.
- Use “robots.txt to tell Google which files and directories should not be scanned.
- Use 301 redirects and reliable domains
5. Absence Of XML Sitemaps
Getting your site’s pages crawled and indexed by search engines is critical to appearing in the search results.
Using XML sitemaps, you assist Google’s search bots in easily and effectively crawling through your site. This, in turn, increases your chances of ranking high in the search results and ultimately helps your target audience find your products/services.
To verify your sitemap, insert “/sitemap.xml” after your domain name in the search bar. Then, if you get a 404 error, you can generate a sitemap.
- Create a sitemap with the help of a reliable XML sitemap generator tool.
- Once generated, submit it to Google Search Console — ensure you have included all the relevant links.
Point to remember: In case you already have an XML sitemap, keep it up-to-date by eliminating any 301 redirects, broken links, or server failures. This will lead to faster crawling and indexing by search engines.
Additional Major Technical SEO Issues That Hamper Your Rankings
- Missing or Inappropriate Metadata
- Insufficient Structured Data
- NOINDEX Set of META Robots
- Absence of Alternative tags
- Missing or Incorrect Robots.txt
- Multiple Versions of the Homepage
- Missing Alt Tags
- Improper Mobile Device Optimization
Rankings play a significant role in deciding the fate of your business. A site with poor rankings neither engages the audience nor the search engines. If you constantly face low search engine ranking positions and poor traffic but haven’t figured out why I’m sure this blog can help you locate the issue and fix it. However, if the problem persists, it is recommended to go for professional assistance to improve site health promptly, deal with technical SEO issues, and improve rankings.