It’s hard to believe, but it’s already been five years since digital marketing has taken over the traditional marketing methods. In 2022, we can only imagine how much more advanced and sophisticated digital marketing will become. Already, we are seeing new technologies and platforms being developed that will change the way businesses market their products and services.
The future of digital marketing is looking bright! By 2022, it is estimated that digital marketing will account for over 90% of all global marketing spending. This means that businesses need to start preparing now to stay ahead of the competition.
Businesses will need to adapt their marketing strategies accordingly to stay ahead of the curve!
Many experts agree that it will be more automated, with a strong focus on AI and machine learning. Marketing strategies will become more personalized and targeted as marketers strive to create unique experiences for each customer. In this blog, you will read about top trends that will transform the future of digital marketing in 2022.
Top Trends Transforming the Future of Digital Marketing in 2022
Want to know more about digital marketing job roles and digital marketing salary trends for 2022? The demand for digital marketing roles is increasing exponentially as the world shifts towards a technology-driven society. As a result, the role of a digital marketer has seen massive growth in the economy. In 2022, we can expect to see even more advancements in technology and strategies that will help businesses connect with their customers. Here are just a few of the things we can look forward to:
- More Video Content
It is predicted that in 2022, more than 80% of all internet traffic will be video content. This number is staggering, and it’s no wonder why businesses are beginning to shift their focus towards creating more video content. Video content has a lot of advantages over other forms of digital content. Studies have shown that videos are more engaging for users than text-based content and that they are also more likely to result in conversions. In addition, videos are more engaging than text or images; they can be easily shared on social media and help build trust with potential customers.
Cisco has predicted that by 2022, 80% of all internet traffic will be video. This is because video is a powerful medium for communicating ideas and stories. It is engaging, informative, and tailored to fit any audience.
- Greater Use of Artificial Intelligence
Today, Artificial Intelligence is transforming digital marketing. As digital marketing evolves, more and more businesses are turning to Artificial Intelligence (AI) to help them reach their target audiences. In addition, AI can help companies automate certain tasks, such as customer service and lead generation, making it easier for them to connect with potential customers. The future of digital marketing is looking very bright, especially with the increasing use of artificial intelligence. AI has already started to play a big role in digital marketing, and it will only become more prevalent in the years to come.
AI can be used for various purposes such as understanding customer needs, providing personalized recommendations, increasing conversion rates, and more. AI tools are enormously helping online advertising, content creation, and customer service.
- More Personalization
It is expected that there will be more personalization in digital marketing than ever before. This means that customers will receive customized content and experiences based on their individual preferences and needs. Marketers who want to stay ahead of the curve need to prepare for this change. Marketers are always looking for new ways to target their customers, and personalization is one of the most effective techniques. By using data from customers’ past interactions with your brand, you can create a highly personalized experience tailored to their specific needs and interests.
As we move further into the future, it is expected that there will be more personalization in digital marketing. This means that customers can expect to see more individualized content and experiences when interacting with brands online. There are several reasons why this shift occurs, and businesses that want to remain competitive need to pay attention to them.
- Increased Importance of Social Media Influencers
The role of social media influencers in the future of digital marketing is expected to increase significantly. This is because consumers are more likely to trust an influencer’s opinion than they are a brand. Therefore, as technology evolves, it will be even more critical for businesses to build relationships with social media influencers.
Social media influencers are people who have a large following on social media and can influence the purchasing decisions of their followers. These influencers have already begun to dominate the online landscape, and their influence will only continue to grow in the years ahead. As a result, the role of social media influencers in digital marketing is expected to increase significantly by 2022. According to a recent study, social media influencers will account for more than 80% of all digital marketing efforts.
- More Use of Virtual Reality
Marketers are always looking for new and innovative ways to connect with their customers, and VR provides an immersive experience that can engage users. Some of the features we can expect include more realistic simulations, increased use of 360-degree videos, and better integration with social media platforms. In 2022, it is expected that virtual reality will play a much larger role in the industry. Here are some of the features that we can expect:
- More businesses will use virtual reality to create immersive experiences for their customers.
- Virtual reality will be used to improve customer engagement and loyalty.
- Advertisers will use virtual reality to create more effective ads.
- Marketers will use virtual reality to personalize the user experience.
Apart from the trends mentioned above, there will also be other trends, including using chatbots and other AI tools. Social media platforms will continue to dominate the online landscape, and mobile marketing will become more important. Email marketing will still be a valuable tool for businesses, and marketing automation tools will become increasingly popular. The importance of SEO will continue to grow to build the brand. However, following digital marketing trends is vital to building your brand and attracting more customers in the future!
Shahista Tabassum is a senior IT Technical Trainer at Time Training Center. She has extensive work experience of 11 years working in various roles as a software developer, It Consultant, and Technical Trainer. She spends her free time learning new things that will enhance productivity and volunteering activities that help kids learn new things.