In this highly competitive business environment, many organizations seek ways to boost their sales to sell more of their offerings. If you are also among the business owners looking for a better way to improvise their sales strategies, this blog post is perfect for you. Sometimes, you may find it very difficult to implement new strategies into an already established business model, and you may also find multiple barriers, which commonly include;
- There are too many changes to implement, and it will take a lot of time.
- To boost my sales, I need to spend more funds from my own pockets.
- Or you lack knowledge about how, to begin with making more sales.
But don’t you think it would be great if only a few simple strategies are easy to comprehend and implement and deliver a significant boost in sales at the end of the day? Well, for your good, certain strategies can do the same. Below we have listed five such marketing strategies that are tried and tested for boosting up sales.
- Recognized Problem’s or Needs of Your Target Audience
To trigger buying process of your potential customers, you must realize the fact that your target audience is actually in need of the product that you are attempting to sell. There could be two types of triggers, i.e., internal and external, that you may use. For internal triggering, you can take help from basic needs. For instance, you need food for a hugger. For the external trigger, passing by a bakery or a fast food restaurant is a good example. The signature aroma of baking and frying stimulates a response that convinces them to make a buying decision. People are likely to react quickly if they are also internally and externally triggered, i.e., hungry and passing by the eatery. Still, if they have the plan to buy later, they can research further about their options.
Hence, focusing on how to trigger customers’ needs has become inevitable for businesses. For instance, if you have an online business or e-commerce store, you can implement keyword-specific search options to determine what people are looking for. For instance, if you are a car manufacturer, you can look deeper into the features that customers look for while searching for cars on a certain search engine and can incorporate them into the vehicle product you make.
- Evaluate Possible Options, Solutions & Alternatives
Obviously, if customers have enough time, they would certainly search for their options as soon as they realize they need a particular product. While deciding on that, most people ask if they can resolve the problem themselves, and most of the time, there is a lot of work involved, which they later realize.
For instance, a business owner might think of developing a shopping cart on his e-store himself but quickly realize that building a well-developed checkout system secured and leading to conversion is a tedious task. And it may also bring about many security issues when it comes to customers’ payment processing.
Once the customer realizes the difficulties involved, they look out for solutions that normally appear in products or services. For instance, in the example above, the customer may look for a ready-made e-cart solution or hire an e-commerce developer to build his customized platform.
Customers spending more time researching tend to find more possible options, solutions, and alternatives to resolve their problems. While many options available, customers compare them in terms of prices, features, and experience. So, if you want to boost your sales, figure the factors that your customer may find attractive and differentiate your products on such aspects.
- Keep ‘Different Ways of Customers’ Choosing Their Alternative’ In Consideration
No matter how good your product or services are, simply putting them in front of your customer is not enough. Because every customer tends to look over the alternative and compare them with other options in their unique way, please find the best solution and provide them with the best price and best benefits.
Comparing the cost and benefits behavior of your customer is based on how big is their big decision. For example, if a person had to buy chocolate at the store checkout or billing counter, he might pick up the one that has the most appealing design, or maybe the one whose taste is familiar to him. But on the contrary, he may conduct proper research and compare product features, prices, and reviews if he is buying a technical gadget, let’s say a laptop or mobile phone.
As a business, you must keep an eye on product options/substitutes and competitive products available in the market and present the unique selling proposition of your product prominently to make customers quickly evaluate the value that it may bring to their life. Also, never forget that they will certainly compare the benefits against prices, and most of the time choose one which offers the best set of benefits against relatively lower prices.
- Influence Their Decision to Purchase
Once they have compared products, it is time they are ready to make their purchase. Also, you need to remember that their purchasing decision can still be interrupted even if they have made personal assessments because any other outside influence may interfere, such as negative feedback, etc. This may also happen when they come up with the idea of giving their choice a second thought. This means that their evaluation process is still incomplete until they have made the payment and even after that. In worse cases, they may even decide to request a refund and return purchases.
But, to all these unfortunate cases, there is an easy fix. You can reduce all these risks by offering a free trial, easy checkouts, and multiple purchasing methods. All these facilities keep them engaged and retrain them from getting affected by any negative influence of their purchase decision.
- Influence Post-Purchase Behavior of Customer to Confirm Future Sales
One may think that once a customer has purchased your products, the whole process is completed. But, in actuality, it is rarely the case. Because, now that customers have the product in hand and use it in actuality, they have a better chance to evaluate and compare it with their expectations. So, if they feel disappointed, they may ask for a refund and may even refuse to make any further purchase from the same company in the future. They also tend to leave bad reviews, which may negatively impact purchasing decisions of their other friend and family members.
This is the reason why it is so important to satisfy your customers’ needs. Because the market is highly competitive right now, and if you don’t know what your customers want and how they behave, then it would become tough for you to make and boost your sales.
Sam Khan is a digital marketer at Code Creators, a Sharepoint development company in Canada & the USA dealing with software development, Power BI, mobile app, SharePoint Online, Microsoft Teams, IT services, and more. Connect with him on Facebook, Twitter, and Codecreators.ca