The internet has made the world a small village and brought us all together, no matter the proximity or preference. Thus it comes as no shock that the internet is one of the most potent tools the twenty-first-century offers. It allows us to keep in touch, meet new people, learn new things, stay entertained, and sell.
That is right. SELL.
Digital marketing, as opposed to traditional marketing, allows you to reach thousands of people from the comfort of your home. It doesn’t matter if you are shy or not. It does not matter if you have people skills or not.
With the internet and the powerful world of digital marketing, it is all possible.
Of course, with so many people flocking online to make their products and services notices, you need strategies to make you stay ahead of the game. So below are five eCommerce digital marketing tips to make more online sales.
- Follow an Example
There are a lot of people out there who had done eCommerce marketing before and made it work for them. With the internet making the world a small village, you have to reach out to them and find out how they did it and what tactics they used.
Find a mentor.
You have to find out which software and tools they utilized before, how they even started, did they ask for help? From whom?
If you don’t have the experience, or what you are doing has not been working for you, then finding someone who has succeeded in eCommerce marketing can point you in the right direction. This mentor can also act as a guiding hand to steer you away from potential mistakes you could have made and show you the way to go.
Just make sure you get a mentor from preferably the same industry as you.
- Utilize Google shopping campaigns
Since Google Shopping campaigns have worked great for eCommerce companies before, they are a no brainer if you are trying to utilize digital marketing. Make sure you understand it well to make your products sell with convincing product data at the Google merchant center. That is where most of the magic will happen in Google shopping campaigns. Also, you have to ensure your product information is accurate and convincing enough, and shoppers will want to add it to their carts.
The best thing about Google shopping campaigns, apart from a lot of people using them, is that Google will generate ads automatically for those who search for relevant or similar information and products. It is one of the fastest ways you can direct potential customers to your site.
- Use and utilize social media.
Social media sites are some of the most flocked to locations on the internet with millions of members and counting. It is one of the most prominent tried-and-true methods in eCommerce digital marketing as it can call attention to your product and site fast.
The first social media platform is YouTube. While it is easy to write product descriptions in word, you can do that more effectively in video format YouTube. With over 1.5 billion members, it is easily one of the most powerful features you could use. Facebook can be pretty good at advertising, to offer links to sites that relay information, and to give demographics of a product. Instagram is excellent with images as people scroll fast through the thousands of pictures uploaded daily. Create an Instagram gallery and watch people click the images right back to your products or site. These days, there is even shopping on Instagram, which works as an online shop. Due to the amount of traffic it gets, you can get sales quickly.
The biggest must-have, however, is Pinterest. You need an excellent product image, a small but powerful description, and that is it!
The best thing about using social media is that you do not have to stick to your accounts. If you can afford it, you can pay an influencer or an authority in your field to advertise for you.
- Email marketing
Emails can be just a helpful tool you use to communicate with people, or it can be a powerful tool you use for eCommerce digital marketing. Though one of the most critical tools you will need in business, don’t overlook it in terms of conversions and sales.
First of all, you can use it to send warm and inviting welcome emails. You might underestimate them, but welcome emails make an impression on your potential clients, which can be lasting. You can send offers and discounts through them to your potential clients. Who doesn’t love a deal?
You can also use it to ask your customers for their thoughts and feedback. It will let you know how the broader market will receive a product. Lastly, you can use them to give your customers relevant information. It doesn’t have to be about the product, but it has to be a bit related. Believe it or not, this makes a customer remember your product, and you come off as someone who knows what they are doing.
- The power of reviews
So you have managed to get people to notice your site or product listings. Why should they choose your products over others?
It merely comes down to convincing language and reviews.
Adding some customer reviews on your site, or any location that has a listing of your products is a guaranteed way to make people want to give your product a try. The more reviews you have, the better.
This means that for every customer that has used your products or worked with you before, ask them to leave a review of the product so that people can see it is accessible and that it has worked well previously for others. People don’t just want to hear what your product will offer them because they will perceive your opinion as biased. They want to listen to the positive views of others before they are convinced.
The power of the masses.
You can use your email and sites to ask for this, but if you can afford it, there are companies you can pay to gather reviews from customers.
Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall,s and display solutions. When Mia is not spreading the word about video walls, she is often found discovering the great outdoors, walking, or cycling.