The digital marketing environment is continuously changing, and business owners need to be aware of new and emerging trends to boost their lead generation and conversion. Below are a few digital marketing trends for e-commerce.
1. VIDEO IS IMPORTANT
Back in the day, merely attaching a picture of a product or service was enough to drive up sales. Sadly, we live in different times, and beautiful imagery of products or services won’t be enough to attract consumers. People nowadays are presented with so much information that they are constantly asked to make decisions about every little thing that they view and read. The video brings a level of clarity for consumers about products and services. It’s also a lot more convenient to watch a video while doing other tasks than to sit down and read an article about a product they’re looking up.
2. LEVERAGE AI
A couple of years ago, marketers were very reluctant to use AI in their marketing strategies. But now that technology has advanced enough, AI has gained enough confidence from industry experts, and it’s slowly being incorporated into their digital marketing strategies.
AI can be used in generating content. Computers are far from writing their political opinion posts or even blog posts, but they can create news and reports based on data. It can also be tasked to curate content. AI will make it possible to connect visitors on a site and present them with relevant content.
It might seem that chatbots are part of AI, but it deserves its category with how much it affects the customer experience. The ability to answer questions instantly will increase customer satisfaction. Chatbots also allow business owners to resolve issues faster. Friendly chatbots can help converse customers using the social manner and, at the same time, provide a personalized experience that can influence purchases.
Though part of AI, chatbots are more of customer service reps and can be used in tandem with influencer marketing. They can also make for great salespeople, offering up-selling options while letting customers know when deals and discounts are available.
4. LEVERAGE WISHLISTS
Including a wish list on your website is a sure-fire way to gather customer information on what the products they want on your site. The way to leverage wish lists is by sending customers personalized emails in hopes of encouraging them to purchase those items on their list. Such emails can include clearance warnings, low inventory alerts to create a sense of urgency, and sales notices.
5. MOBILE-FRIENDLY SITE
More and more people are now using their phones to make purchases online, which stands to reason that websites should be designed with adaptability in mind, specifically being able to adjust the view depending on the screen it is accessed from.
Google found that 73% of customers will leave a site that is not optimized for mobile. It doesn’t mean having to design a dedicated app to go with the website. But it’s crucial that business owners of this changing consumer behavior and take steps to develop their site to become mobile-friendly.