Both CRO and SEO services have somewhat symbiotic connections which rely on each other to work properly. It is nothing but a method of optimizing your site experience based on website visitor behavior that helps to enhance the chance of customers. If you run a small business or a huge one, digital marketing is very important in these fast-growing industries. For running a successful business, it is essential to make other people from outside get to know about what you are doing. Here are some effective conversion optimization tips for digital marketing.
What is CRO?
CRO is nothing but conversion rate optimization, which is the process of optimizing your site experience. Nowadays, online traffic is highly inconsistent in digital marketing. Having an effective conversion rate optimization is the best way to enhance your chances and get more conversions. CRO will save high on your time, money, effort and also exploring new growth strategies that were unknown in the past. It also helps you in understanding better usability of a website. The primary element of CROs is landing page design, website copy, call to action, navigation and site structure, forms and page speed.
Benefits of CRO
Digital marketing is very essential to run an effective business where you have many ways to promote your business. Conversion rate optimization allows you to optimize your website functionality by helping you understand the reason for the User who visits your website. The two categorized benefits of the CRO program are improving marketing ROI and enhancing UX.
Improving marketing ROI
A well-organized conversion rate optimization program can help you enhance return on almost all your digital marketing activities in the long run.
Enhance the speed of experiments run on your site
By running tests and looking for the best possible variations that promise conversions, you can analyze your site’s performance. With CRO, you can check the fields that give the most reliable results and gather data as a fundamental benchmark for your next round of tests.
Personalizing experience for your visitors
Most of the people who visit or check on the sites are too impatient. If you have a simple website to navigate with fewer clicks will make the entire process an easy breeze. Visitors will eventually look for alternative options. Everyone will be very selective, and they will look into only specific things, so making your site that is easier for your customers will help you to get more customers.
Better knowledge of your visitor behavior
Understanding your prospective customer behavior is the important thing where the CRO process actually begins. There are many tools that help you better know your visitor behavior, and those tools will tell you which site section visitors spend more time on.
Five conversion optimization tips for digital marketing
Generate more sales through up-selling
It will help you to spread link equity throughout the site boosting rankings of pages. It will increase your average order numbers that consequently boost your ROI. The two main effective digital marketing strategies are up-selling and cross-selling, which can enhance your ROI without investing in attracting new customers to your site.
Upselling is nothing but a strategy to enhance your average order value, and it will be achieved by encouraging your customers to buy more than they initially intended. One-click up selling will enable your customers to only visit ONE checkout page and enter their payment details ONE time. For every subsequent purchase, your customers can purchase it with one click.
Cross-selling is nothing but smart use of product recommendations. It will encourage your customers to add more and related products to the shopping cart. It is one of the most powerful ways to get more sales and build customer loyalty.
Diversify, personalize and monitor your CTA
CTA is nothing but a call to action that will enhance the organic social media traffic and drive return visits. Until you tell about your products, no one will know about them, and no one will buy them, and this is what CTA is all about.
Call to action
It is used to prompts users to take some sort of action. Call to action can be a button, a link, a phone number or more than that. It will provide direction and guide your site users through their experience without confusing or overwhelming them. A good call to action includes action verbs and tries to avoid the “click here” option.
In any digital marketing, CTA is the most important thing. Call to action is the most crucial aspect of conversion rate optimization; however, it is also very often mistaken. To make them stand out and gain attention, you can consider using colorful buttons as much as you can. For instance, if your entire page is in light color, you can consider using some bright colors to highlight them from others.
Personalizing is the other great way to boost your CTA performance. The best CTA not only prompts your clients to take action it also enables them to do so. An example for CTA is using an appointment scheduling widget, allowing potential customers to schedule their own appointments easily. It is a complex aspect of digital marketing that is different for every business. Call to action performs better and at what stage of your buyer’s journey engages your site users.
Built well structured and in-depth page copy
The most important driving force behind organic ranking is content. If you have better, longer, and clearer content, it will be much better for the search engines to understand it. Well, the structured content flow will enhance customer engagement by motivating them to read further. Some components of good landing page copy are:
- The text copy on your page should be in the form of explaining your product or service selling point. It is not much different in writing your landing page copy and writing any digital content. The content that you have on your page should be readable, concise, and clear. Having the best and most effective text will help to have the best SEO Service.
- Your page title and on-page subheading should focus on target keywords. Additionally, the product image that you use should show your products in action.
- Your page should also have some question and answer (Q&A) part to eliminate the need to contact your customer support. The Q&A that you have should focus on your target products to make your customers know more about them. The best page should be in the way to answer all their prospective customers. When it comes to digital marketing, many pages contain Q&A to clarify their customer requirement.
Before crafting your landing page copy, you should have a better idea of what should be included. Once you identify what drives your users into becoming customers, you should focus on those things mainly.
Offer visual social proof through UGC
With the smartest use of User-generated visual content, these landing pages will be more linkable and more sharable. By smart use, you can likely see more traffic from organic social media shares. It is seen that visual social proof enhances overall customer engagement with the page, and most people buying a product when they see others using it. With User-generated content (UGC), you have to optimize your product pages. It is one of the best ways of digital marketing which increase traffic and sales. By featuring customers’ reviews and photos, you can implement User-generated content.
Even you might notice many sites will have a section for user reviews. Having a user reviews section will help you to enhance your product, and increasingly more common to find user-generated photos as well featured there. You have to invite your customers to post their photos of your products to enhance your product page performance further.
Create Opportunities for post-purchase interactions
It helps your traffic by increasing return visits via following up with your customers. This is done especially when they feel like buying your product again. By making a happy customer, you can have the best sale. Happy customers will like to visit you again, so the only thing that you should do is remind them of your brand again and again. Having past customers is very important for every business since they are like your goldmine. It will also be easier for you to get them again compared to making your prospective customers happy. Past customers will already know your brand, and they will be happy about the past experience they have about your product.
You can reach out to your old customers with recommended products, coupons, and other ideal ways to make your digital marketing more effective. You can win your past customers via old purchase interaction and lead nurturing. To make it done, you can utilize marketing platforms. There are multiple marketing platforms that can automate and personalize your interaction with your past customers.
Summing it up
As you all know, almost every business utilizes digital marketing to promote your business in many ways. You can make use of these conversion optimization tips for digital marketing to make your business effective.
Akshay Bhimani is a Software Analyst at Techimply, India. With experience in the technology-driven field, he has mastered his knowledge on How(s) and What(s) to be done for a business. Also, he’s keen to share his knowledge on a few technology-related topics such as cloud technologies, cloud-based POS software, ERP software, AI-IoT, and data security with readers that can assist any kind of business.